Search “start content marketing” and 369,000,000 queries will stare back at you. Marketers understand that content is the engine of social media: it’s what gives brands something to talk about with their communities of customers and prospects. But they’re looking to do it and do it well. After all, if you produce and share fantastically useful content, your audience will be more likely to become customers, remain customers, and send you more customers.
Want more stats? Check out this infographic on the history of content marketing, dating back to the 1800s.
Now it’s time to get started. Read the ebook below to learn how to create a content marketing plan that gets bookmarked, downloaded, shared and devoured.
This post originally appeared on the Salesforce Marketing Cloud Blog.