There’s an entirely different dynamic with the customer from just a few years ago. Today’s customer expects you to value them for more than the financial transaction. It’s not an expectation, it’s a demand. Customers who don’t find what they’re looking for will just move on to competitors who understand how to engage them.
This shift from customer to social customer is moving fast, but we’re far from getting this right. A lot of businesses are doing things in the wrong order. They start with the product or service and then look for the customer they can sell it to. Instead, they should be finding ways to understand the customer before investing time and money into an unknown.
We created this infographic to help online retailers and ecommerce companies like you better support today's social customer. Here are 7 Ways to Provide Exceptional Customer Service for Ecommerce.