Right now, marketers are in a unique stage of marketing automation adoption. The automation market is growing rapidly, and platforms are poised to dominate the marketing technologies arena, but some skeptics are still convinced they can live without it. This minority is quickly shrinking, however. According to the new Pardot report, State of Demand Generation, a quarter of all B2B Fortune 500 companies are already using marketing automation, along with 76% of the world’s largest SaaS companies.
With the number of skeptics waning fast, we have created the infographic below to showcase the ROI of marketing automation and show what automation is really capable of. With examples of the real results automation users are seeing, descriptions of how automation is transforming companies, and staggering growth statistics, this infographic is the perfect resource for any marketer looking to join the ranks of next genration marketing departments.