Screen shot 2013-09-16 at 2.20.43 PMTechnology has presented sales reps with a whole host of new opportunities, but also created a new level of complexity in the sales cycle and everyday responsibilities of sales reps.

To tackle these complex challenges, companies are leaning more and more on powerful tools like CRM platforms and marketing automation to simplify their workflows and make their teams more effective.

While CRMs and marketing automation have a lot to offer on their own, integrating the two systems can provide your organization with a supercharged suite of tools that can give sales and marketing teams a dramatic edge over the competition.

Check out the infographic below to see exactly what integrating these two tools can do for your team and grab your copy of our newest white paper, Marketing Automation and Your CRM: The Dynamic Duo, to dive in even deeper.