Marketing automation was designed to make life easier, and few need that more than salespeople. Unless you’ve been in a sales position, it’s hard to appreciate all of the elements and variables sales juggles in one day. 

With dozens, and sometimes hundreds, of prospects to keep track of, authentic 1:1 relationships to build, and hours of research to do each day, salespeople should have a personal assistant to keep everything straight. Marketing automation is that personal assistant, capable of delivering real-time alerts and updates on prospect activities. 

More and more salespeople are discovering the real benefit of utilizing marketing automation platforms in their sales efforts. Take a look at the infographic below to see what a daily workflow looks like for sales using marketing automation.


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