Ski goggles that adjust based on snow conditions? Contextually relevant ads delivered to you based on where you are standing? Doctors who track your moods? While this sounds like a scene from Minority Report, this is the future according to futurists Robert Scoble and Shel Israel.
The Age of Context, as they call it, is a result of the convergence of 5 major technology trends: mobile, social, local, wearable tech and Big Data. When combined, these forces will bring us more personalized, predictive and assistive products, for example:
This convergence, according to Scoble and Israel, will result in 'pinpoint accurate' marketing and software that knows your preferences better than your closest friend.
Yet, the convergence of these trends also poses some scary threats to our notions of personal privacy. Consider:
How will contextual technologies change how we design products, engage with customers and manage information? Catch this recent episode of Salesforce Live Conversations featuring Robert Scoble and Shel Israel, and join them at Dreamforce 2013 to continue the conversation.
Join Robert Scoble, Shel Israel and other thought leaders at Dreamforce 2013. Register below.