Dreamforce is for developers, salespeople, admins, marketers, and many more, but who would have guessed it was also for music fans?  This year’s Dreamforce is going to rock, with four days of music.

After the huge success of last year’s first ever Dreamforce Music Festival, we are going full speed ahead for year two.  The Dreamforce Plaza on Howard Street will have outstanding live music on two separate stages.  We are so excited to announce the addition of nine amazing artists and bands to the Dreamforce 2013 lineup.

Not a full conference Dreamforce attendee? You are in luck—register for a free keynote and expo pass to take full advantage of the festival.


Monday, November 18th

9am-11am: Anna Lunoe

Aussie born DJ Anna Lunoe has been leaving a trail of exhausted and ecstatic crowds wherever she goes. Clubs throughout Australia & the USA have become her weekend playground. She’s a festival staple and she will be opening up the Dreamforce Festival bright and early on Monday morning! 


11:30am-1:30pm: St. Lucia

One-man band, St. Lucia, takes his name from the small Caribbean island and the moniker fits in that the only kind of place you can imagine this music coming from is sunny and remote. His songs are pop cuts, plain and simple. What St. Lucia brings to the table is immediacy tempered with texture, depth and variety. That artistry only adds to the appeal of these catchy songs.

Originally from Johannesberg, St. Lucia creates atmospheric quality electronic pop is powerful, with the musician's global travels and history of secret hideaways effortlessly passed onto the audience through his dreamy, shimmering synths.


 2pm-3:30pm: Strong Like Bull

Strong Like Bull returns for the second year to the Dreamforce Festival and brings your favorite rock, pop and hipster-tunes. Rated San Francisco’s #2 cover band, their eclectic repertoire includes Journey, The Killers, Kings of Leon, MGMT, Foo Fighters, The Strokes, Franz Ferdinand, Guns N’ Roses, Silversun Pickups, Velvet Revolver, Rage Against the Machine, Radiohead, Bon Jovi and of course, Neil Diamond.


6pm-8pm: The Amazing Embarrassonic Human Karaoke Machine

The Amazing Embarrassonic Human Karaoke Machine is an interactive rockstar fantasy experience that allows you to front a real, live, 3 piece rock band.  They’ve got guitars, bass, drums, keyboards, a stage and a repertoire of over 500 songs, but without you they are nothing but a crappy jazz/fusion instrumental headache. Pick a song you’re familiar with and sign up to sing.


Tuesday, November 19th

9am-Noon: DJ

Noon-12:45pm: Surprise Guests

Make sure to be at the Plaza to see our special surprise guests who will be there to rock your world!

1:30pm-3pm: My Peoples

My Peoples is a San Francisco based reggae-rock band known for their high energy shows,and creating music that is gritty and fun. My Peoples is a diverse group of guys that have created what they have coined their original sound, "Urban Aggressive Aloha!"


3:30pm-5pm: Jeffrey Halford & The Healers

San Francisco singer/songwriter/guitarist, Jeffrey Whitmore Halford, has been touring the country with his band, the Healers, for the past 15 years. They’ve played shows with some of the most acclaimed artists and songwriters, including Taj Mahal, Los Lobos, Etta James and Chuck Prophet, among others. His original roots rock ‘n roll songs etch a uniquely American, and specifically California, landscape.



Wednesday, November 20th

9am-Noon: DJ

11:30am-1:30pm: Fly Golden Eagle

Nashville's Fly Golden Eagle is an electronic/pop/garage band with the ability to create familiar catchy rifs and addictive drastic beats.  With astute candid lyrics and unabashed exuberance, Fly Golden Eagle is Nashville's foremost entity pushing this aesthetic. 


4pm-7pm: Foreverland

Foreverland is a truly unique Michael Jackson tribute band. Foreverland is a party onstage for EVERYONE and faithfully pays homage to Michael's music and spirit as wholloping 14 piece band including FOUR vocalists, FOUR horns and a six piece rhythm section. 



Thursday, November 21st 

9am-Noon: DJ

11:30am-1:30pm: Hunter Hunted 

Hunter Hunted is Dan Chang and Michael Garner. The Los Angeles duo weave intricate vocal harmonies and heart beat rhythms into voluminous, soaring songs that toe the line between California indie and folk rock.  


1:30pm-4pm: DJ


Gala Info

But the moment that we have all been waiting for happens on Tuesday evening when attendees ascend upon San Francisco’s famed AT&T Park to experience an all-star musical lineup including Blondie and Green Day.

Key Tips for the Dreamforce Gala:

  • Want to meet up with your friends?  Plan to meet at the iconic Willie Mays statue at 3rd & King Street, which is identified on the Gala map in the Dreamforce App.  
  • DON’T FORGET your Dreamforce conference badge, including the card, holder and lanyard, to get into the Gala
  • Shuttle service will be provided to the Gala from all official Dreamforce hotels starting at 6:15pm.  Doors to AT&T Park open at 7:00pm and stay open until we are done rocking with Green Day at 11:00pm.
  • Dress warmly.  San Francisco weather in November can be a bit chilly and the event will be outdoors.  Be sure to bring warm clothes and comfortable shoes.  Jackets and other cold weather gear will also be available for purchase at the Gala.
  • Who wants to lug a laptop around all night?  There will be limited options for bag storage onsite, so we recommend dropping of bags and valuables at your hotel before heading to AT&T.

New for 2013!  The UCSF benefit concert will be hosted on the Club Level of AT&T Park simultaneously with the Dreamforce Gala.  Benefit tickets are available for sale to all Dreamforce attendees and guests with all proceeds benefiting UCSF Benioff Children’s Hospital and Children’s Hospital Oakland.  While Dreamforce attendees and registered employees have access to general concert viewing – field level, stadium seating, and concessions for food & drinks, extra perks can be purchased.  A $250 benefit ticket includes extra perks on the “Club Level” – lounge, premium seating, a pre-concert reception, & post concert after party with DJ MC Hammer.

  • Please note:  to accompany a guest on the club level, you will also need to buy a benefit ticket to supplement your Dreamforce access

Click here to purchase tickets or learn more about additional sponsorship opportunities.

Get your free pass to Dreamforce at the button below.


Dreamforce registration