In sales, everything should start and end with the customer. Unless you understand your customer’s perspective, you can’t possibly appreciate what’s important to her. Then you won’t know how to progress the sale. But your ability to serve your customer is often impacted by your own company’s velocity and your interaction with your colleagues. It is here that sometimes perspective breaks down.
Mutual respect and understanding between sales and marketing is essential if you want to be sure you have the right products to sell, the right marketing messages to communicate with your customer, and the ability to call on marketing when you need it.
So, here’s list of 10 things marketers should consider. (I borrowed some of this from a post by Seth Godin.)
Remember Alan Kay’s advice. Perspective is worth 80 IQ points. You can get smarter by just thinking about it.
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