The marketer’s toolset and the consumer’s mindset are inextricably linked, and yet even with the growing number of tools at our disposal, we don’t always understand what’s going on in our customers’ heads. Buyer preferences are changing rapidly, and marketers are expected to be able to cater to these preferences without missing a beat.
This is true with content marketing, demand generation, email marketing — you name it, and your buyers expect you to be on top of it. But how can marketers stay up to date on the latest buyer preferences and best-of-breed marketing techniques, especially when they have so much on their plates as it is?
The answer is research. Pardot’s 2013 State of Demand Generation report takes a look at all of the questions above and more to determine the following:
The study surveyed the demand generation habits and practices of 400 B2B buyers and 138 B2B companies in four verticals: SMB, mid-market, enterprise, and SaaS. Wondering what the report found, and what the implications are for your marketing strategy? Here are a few highlights (and you can download the full report by clicking here or on the banner at the end of this post):
The main lessons of the State of Demand Generation research? Shorten your forms, ask only for what you need, and tailor your content to each stage of the sales cycle. Take a look at the full report for even more information on the demand generation best practices of best-in-breed B2B companies.