This year at Dreamforce, we announced the launch of our Sales Surfboard Awards program. These awards recognized 18 customers — the ones with the most eye-popping stories of innovation and sales success in Sales Cloud, or to accelerate performance. Salesforce received over 120+ nominations, so the judges had a tough time selecting the winners to join us at Dreamforce 2013. Here's a snapshot of the award winners.

Best Overall Commercial Business Award: Standard Register

Standard_registerStandard Register needed to identify new buyers, deploy a more consistent sales process, and create a true 360 degree view of the customer. Five months after launching, Standard Register doubled the number of contacts and gained improved visibility to achieve their business goals.

Prospect Like a Pro Award: T-Mobile

30686-44934-TMO_MagentaT-Mobile was expanding into new segments, so sales needed more (and more accurate) business contacts. Within the first year, 60% of their reps reported closing deals with and, in recent quarters, discovered that opportunities sourced from averaged more revenue than those not sourced from

The Mr. Clean Award: Bombardier

L_Bombardier_Evolution_En_K_sRGBData quality is Bombardier’s number one goal. If your technology is there, but you don’t have the right data – you’ll fail. Salesforce and provide visibility into their customers, which allows them to react better than before.

The Productivity Machine Award: Tableau

Tableau_cmyk-(1)-[Converted]Tableau was experiencing rapid growth, complete customer visibility and demand generation. Sales was spending significant time researching customers, since records lacked firmographic details. Salesforce helps them better align with territory planning, targeted accounts, contacts and marketing campaigns with a global view of hierarchies, pipeline, support cases and more.

See the complete list of winners and learn more about the Sales Surfboard Awards: Salesforce Honors 18 Award-Winning Customers. Learn more about growing faster with the right data with the free ebook below.