From Facebook best practices to email marketing stats to content marketing tips, this year was filled with great marketing content and helpful ways to do your job better.
We've pulled together our most-visited marketing blog posts from 2013 covering all of these topics and more. Bookmark this page and get your marketing plans in gear for 2014.
Email marketing is one of the most effective tactics for driving sales, but don't take my word for it. According to a study by ExactTarget, 77% of consumers prefer to receive permission-based marketing communications through email. We've got 25 email marketing statistics in this post. Read the post >>
Like any audience, you have to reach sales where they live. And in most organizations, the sales team lives in their CRM. On top of those grand plans for distributing content on blog feeds, social networks, online communities and email, you need to treat CRM as another channel. Get started with tips from Jesse Noyes. Read the post >>
The modern marketer needs to be multifaceted, with one foot planted in art and the other in science. Marketers need to become part artists and part scientist. We put together the infographic to highlight the tremendous assets marketers can bring to the table if they find a balance between the two. Read the post >>
If part of your marketing plan involves generating leads, then social media should be part of that strategy. Using social media monitoring, content creation, advertising, and networking, you will be a hero at your organization by bringing in leads like never before. Here are 50 ways to drive leads with social media. Read the post >>
Social media allows you to directly connect with your customers, prospects, and brand representatives about everything from products to challenges. But do you know how to use engagement to solidify these relationships? Here are 10 best practices for brand engagement. Read the post >>
SXSW 2013 offered many exciting sessions around social media marketing. Our team worked to attend as many as possible to bring you 10 stellar social media marketing ideas from the show. Here's our take. Read the post >>
Many brands today are posting on Facebook, however, very few have mastered the basics. When used correctly, some small improvements will add up to increased engagement on your posts and extend the reach of your messages. So, what makes a perfect Facebook post? Let this blueprint be your guide. Read the post >>
The new online reality for your business is that people visiting your website know more about your company and services than you know about them. In light of this, how can you deliver a relevant meaningful message to those users? Here are the four challenges that your web team must address. Read the post >>
Created from the best teachings from the best front line salesforce.com managers, here are five tips to get the sales job done and turn cold calls into hot leads. Read the post >>
When businesses create a Facebook page, they have one major question – how do we get more “Likes”? Other than being an obvious popularity score, learn why “Likes” on your business Facebook page are important in this post. Read the post >>
Learn more marketing tips and strategies with the free ebook at the button below.