With buyers being more educated and research-driven than ever before, understanding when and how they think is crucial to closing your next deal. After all, timing is everything so wouldn't it be great to know exactly when to pick up the phone?

As expected, B2B buyer activity and research peaks at different times of the day, week, month and year. To understand those idiosyncrasies, Software Advice conducted a study gathering data from six million unique visitors to their site to discover when B2B buyers perform research on the web, when they convert on a website, and when you can get them on the phone.

Then, we took that amazing data and created an infographic below housing the details and insights.

Timing is Everything: Understanding B2B Buyer Behavior from Salesforce
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