Earlier in April, Amazon staked their claim on shopping lists everywhere by announcing the Amazon Dash. Simply put, it's a stick you can speak to or scan a barcode and POOF - that item is now logged to your AmazonFresh* order and delivered right to your doorstep.
Grocery shopping may not be the first activity consumers and marketers think of when considering next-gen technology, but the industry is beginning to shift. Large brick-and-mortar stores like Meijer have spread their wings in the digital space beyond websites and email, with SMS and app engagement strategies; other "click-to-cook" options like Blue Apron have grown in popularity, especially among the working families and millennials who crave quality cuisine with a side of convenience.
Enter Amazon with their "magic wand." Boasting attributes including a sturdy design and easy wi-fi connection, this is a serious play for the online retailer, not only in the connected products market but also as a growing grocery and household supplier. While some organizations are bridging in-store and online experiences, this is a direct attempt to bridge online and in-home. The home has literally become a point in the supply chain.
Some commentators have been scratching their heads, wondering why Amazon simply didn't create an app. It's a valid thought-we are creatures of "gadget consolidation" thanks to device innovation over the last decade (Man, remember when we used to have to carry mp3 players, cellphones, and cameras separately? No wonder cargo pants were so popular).
The arrival of Amazon Dash speaks to the importance of thinking past screen devices. Is voice interaction the next phase of digital dominance? We can't say for sure, but definitely keep your eyes (and ears) open.
Do you find Amazon Dash-well-dashing? Can you see you or your organization using this technology to serve customers? Let us know in the comments below, or tweet @ExactTarget using #ETSpark.
* AmazonFresh is only available in select west coast markets.
Image source: Amazon Dash