While CAN-SPAM may be old-hat to many email marketers, this industry is one of rapid change and growth with new faces joining every day. Because of this, it's always good to brush up on the requirements and keep current.
What is CAN-SPAM and what does it stand for?
The CAN-SPAM Act regulates commercial email messages sent in the United States. The acronym stands for Controlling the Assault of Non-Solicited Pornography and Marketing.
What are the different kinds of messages sent via email?
How do I comply with CAN-SPAM?
Here are seven easy ways to make sure you aren't spamming:
Keep out of SPAM folders
One good rule of thumb all email marketers should follow is do not, under any circumstances, buy email lists. Allow your recipients to opt-in to your messaging through a sign up on your website, social media, or another permission-based method. If recipients of your email didn't ask for it, they will often flag it as SPAM. This affects your overall deliverability-which means your email never hits all the inboxes you want.
Want to learn more about CAN-SPAM? Spend some time reading this in-depth guide for business from the Bureau of Consumer Protection.