Customer relationship management (CRM) is nothing new, but the ways in which sales teams can utilize the platform has evolved significantly. In the past, it was one-way data. Today, data is social and sharable. It enables collaboration between teams for better results.
Even more, up to $1.3 trillion in value is left on the table by companies using old CRM tools, according to MGI research. This value can be accessed using today's social CRM.
Learn more about the new vs old CRM in this infographic and ask yourself, is your CRM social?