We know our buyers’ preferences are changing. They’re social, they’re mobile, they’re in-the-know, and they prefer to do research on their own before reaching out to a sales rep. For today’s sales reps, this can be especially frustrating.

How can reps keep up with their buyers during the research stage? How can they work with marketing to ensure that buyers remain engaged throughout the entire length of the sales cycle? And how can marketing automation help?

Take a look at the infographic below to see the path the modern buyer follows through the sales cycle, from the identification of a need to purchase and beyond. Plus, see how marketing automation can play an important role in the buyer’s journey. 

Buyer_Journey_Vector_static_FA_web (1)


Start thinking about how this information can be applied to your own sales process and check out the full animated infographic by clicking on the banner below.