The last few weeks have been incredible for the ExactTarget Marketing Cloud, our customers, and partners. I want to personally thank the thousands of you who attended Connections last month to share your stories and learn from our growing community. There has never been a more exciting time to be a marketer and I am inspired by how our customers are using our products to connect with their customers in entirely new ways.

This week, I am excited to reveal our new brand: the Salesforce Marketing Cloud. Our vision is to integrate the Marketing Cloud journey for Salesforce customers across Sales, Service, Platform, Communities, and Apps.

The products you know as ExactTarget, Radian6, Buddy Media, and are key pillars of the Salesforce Marketing Cloud. We are committed to delivering even more customer success as we continue to aggressively invest in these technologies, further integrate them into a seamless offering and help our customers deliver on integrated journeys for their customers.

At Connections, we presented a powerful vision for the Marketing Cloud, that enables brands to build seamless, personalized experiences for their customers along their customer journey. This is our focus. We will continue to invest in best-in-class marketing automation for email, mobile, social and web channels and we will make it easier for brands to integrate marketing with their customer service and sales processes.

At Dreamforce next week, I am excited to see and hear even more examples of how our customers are using the Salesforce Marketing Cloud to deliver integrated customer journeys. I hope you will join us for our Salesforce Marketing Cloud keynote next Wednesday, October 15 at 9AM PT, either in person or via Salesforce Live at

We are very proud of our heritage and you will see it shine through in both our unending commitment to customer success and in our branding, as Orange will remain our Marketing Cloud accent color.

The journey is the reward.


CEO, Salesforce Marketing Cloud