Email marketing offers unparalleled reach, acceptance, and effectiveness. It's also a well-established channel with well-defined behaviors and norms. In other words, there are a lot of rules you should be aware of if you want to successfully build out your program and craft effective emails.
To help you better understand the best practices of this complex, often misunderstood channel as you craft the best executions for your brand, I'm sharing all 120 rules from Part 1 of the second edition of my book, Email Marketing Rules. The book goes into much more detail about each rule and Parts 2 and 3 go into depth about key email marketing principles and the future of the channel, but these 120 rules will get you well on your journey to being a better email marketer.