Today’s marketing leader must be more agile, data-focused, and customer-obsessed than ever before. For The State of Marketing Leadership, a joint research report from LinkedIn and Salesforce Marketing Cloud, we surveyed more than 900 senior-level marketers on LinkedIn to learn what’s top-of-mind in their roles—whether director, VP, or CMO.
We sought out to learn senior-level marketers’ top marketing goals and objectives, their measurements for success, their effectiveness with marketing technologies, and where they see growth in the future.
We recently compiled this report into the Slideshare deck below. You’ll find all of our key findings, graphs, and recommendations in these slides. We've also segmented this data by B2B, B2C, small business, mid-sized business, and enterprise.
For our full findings, download our latest research report, The State of Marketing Leadership: How Senior-Level Marketers are Redefining Success and Integrating the Customer Journey below.