Looking for real data on the future of marketing in 2015? The 2015 State of Marketing survey asked marketers about their budgets, priorities, channels, strategies, and metrics this year.

More than 5,000 marketers responded about the day-to-day and strategic concerns that they face. They answered questions including:

  • Where will you spend your budget in 2015?
  • What are your biggest challenges this year?
  • How many subscribers are opening emails on mobile devices?
  • What social channels do you plan to invest in most?
  • How's the mobile marketing integration coming?
  • Which channels and tactics are best helping you create a cohesive customer journey?

This infographic shows a snapshot of key findings based on cumulative responses from marketers around the world.


Download the full 53-page report for data separated by country, region, and business type (B2B and B2C), making it hyper-relevant to your business.

For more data-driven insights and industry trends, visit salesforce.com/research.