As an advertiser on Facebook, you know there is a multitude of ad specifications to consider before launching an ad campaign. There are various image sizes, character requirements, headline lengths, and more.

To make this process easier, here’s a complete guide to Facebook social ad specs that contains all the information you will need. From Multi-Product Ads to Video Page Posts, we’ve got you covered. Check out our infographic below and pin it for future reference, or click here to download a slideshare version!


Salesforce is proud to be a Facebook Marketing Partner, certified in 29 countries, 11 industries, and 4 specialties. For more of our insights into how to improve your social advertising, check out our Benchmark report here.