It's no surprise that B2B and B2C marketers have different goals and strategies. In January, we released new research on the overall state of marketingÃ¢ÂÂ-Ã¢ÂÂincluding businesses of all sizes and types, based on the responses of 5,000+ global marketers.
Using survey responses from 2,100+ marketers, this report takes a look at what B2B marketers are really thinking and dealing with this year.
Here's a sneak peek at some of our findings:
Top business challenges for B2B marketers:
Seventy-three percent of B2B marketers believe email marketing is core to their business; 59% say email is a critical enabler of products and services.
Forty-nine percent of B2B marketers always or often use responsive design in emails.
Among B2B marketers using mobile channels, 53% have integrated mobile marketing into their overall strategyÃ¢ÂÂ-Ã¢ÂÂmeaning they've incorporated either SMS, push notifications, mobile apps, or location-based functionality.
B2B marketers rate CRM as the most critical technology to create a cohesive customer journey.
Today's successful B2B marketer recognizes that technology changes daily. With these rapid changes, it's increasingly important for B2B marketers to build relationships on a one-to-one level and provide relevant content at meaningful moments.
No matter which tactics, channels, and strategies you adopt, remember that every touchpoint is an opportunity to improve and influence the digital customer journey.
How do your strategies align with our findings? Download the full report for the complete B2B insights and recommendations.