The joke is that it’s been “The Year of Mobile” for several years in a row now. What’s not funny is that consumer behavior has seriously outpaced marketer action when it comes to embracing mobile.
Data from Litmus Email Analytics shows that we’ve reached a pretty stable state where roughly half of all emails are read on mobile devices. However, joint research between Litmus and the Salesforce Marketing Cloud demonstrate that marketers still have a way to go to catch up, despite great strides over the past two years.
This infographic summarizes our findings, highlighting the gap between consumer adoption of mobile and marketer adoption of mobile-friendly email and landing page design, and provides advice on how to close that gap.
Chad White is the Research Director at Litmus, a web-based email design, testing, and analytics platform. He’s also the author of “Email Marketing Rules” and thousands of posts and articles on email marketing trends and best practices. Chad’s research and commentary have appeared in more than 100 publications, including The New York Times, The Wall Street Journal, USA Today, and Advertising Age.
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