It’s been nearly two years since Salesforce introduced the Salesforce1 Mobile App. Today, more than 100,000 companies use it and over 4 million custom apps have been built for it. By any measure, these are phenomenal figures. But what’s the deeper story behind the numbers? How are companies using mobile in creative and innovative ways to grow their businesses?

I decided to find out. I interviewed leaders from four companies and one nonprofit to get their stories: Philips, OppenheimerFunds, Talent Plus, Inc., Verizon, and Teach for America.

Here’s what I learned and what you will learn from this e-book:

The customer should be at the heart of every mobile strategy.

These companies are managing all customer data, delivering great customer experiences, and selling faster on mobile by putting customers first.

Successful companies customize the Salesforce1 Mobile App to fit their unique needs.

No business is the same, and these companies have tailored the Salesforce Mobile App to work harder for them. You’ll learn exactly how they use the app to sell better and run stronger companies.

Having instant access to key data from anywhere is powerful.

These companies are using mobile to see their pipeline, understand new financial market trends, and recruit new team members on the fly.

Download the e-book today so you can help your company work smarter and faster with the Salesforce1 Mobile App.