Today we're excited to announce that the Salesforce Marketing Cloud has been selected as a Pinterest Marketing Developer Partner for Content Publishing. We’ll be launching an entirely new set of tools to empower marketers to engage and connect with customers on Pinterest using Social Studio.
Pinterest is a catalogue of ideas people use to plan their lives. With more than 100 million worldwide monthly active users and 50 billion Pins on everything from everyday recipes and design ideas to DIY projects and high-end shopping, Pinterest is both a place for personal creative discovery and a unique platform for marketers.
Brands are already seeing that Pinterest is an incredible place for engagement. In fact, two-thirds of content people save is from a business’ website. This means that with the right Pins, brands can connect with customers, develop loyal advocates and even inspire them to take action. Research released by Millward Brown found that 87 percent of Pinners have made a purchase because of Pinterest content and 93 percent have used the platform to plan a future purchase. By providing a platform for brands to naturally engage with Pinners as they actively discover and save products and ideas, Pinterest has become an important channel for digital marketing and ecommerce.
Marketers are looking for an easy way to connect their Pinterest actions back into their overall digital marketing strategy, and manage it alongside existing content marketing, workflow and analytics.
With Social Studio plus Pinterest, marketers can now:
Compose, preview, schedule and publish Pins across Pinterest accounts as part of a broader multi-channel social strategy. And because this all happens within the easy to use Social Studio desktop and mobile apps, sharing assets and coordinating content approvals across teams is simple.
Add tracking tags for web analytics, marketing automation and CRM to Pins using Social Studio’s analytics capabilities, making it easy to track how Pinterest content drives web visits and conversions.
Review content performance as part of overall digital content reporting and share successful pins with multiple teams and across social networks.
“Beauty and Hair are among the most popular topics on Pinterest and it is important that Redken and Pureology be part of these conversations,” said Aditi Sharma, Director of Social and Digital Media, Redken & Pureology. “Having an active presence on the channel and connecting with our customers using Salesforce Marketing Cloud is a key part of our social strategy and overall marketing strategy.”
Social Studio now empowers marketers to extend the reach of their content to Pinterest’s vibrant community, coordinate these efforts with every other channel in the customer journey and make every social interaction count.
At Salesforce, we’ve led the way for customers with digital advertising and social marketing innovation. As the Pinterest community continues to grow and diversify, we’re excited to extend our partnership as a Pinterest Marketing Developer Partner for Content Publishing.
Want to learn more about Salesforce Social Studio? Request a demo here.