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Today Salesforce announced that it was recognized as one of the initial members of the Instagram Partner Program, a new program that distinguishes companies and their capabilities to run effective advertising campaigns, manage communities, source and deliver content on Instagram.

Companies in the Instagram Partner Program have expertise in at least one of three specialties — ad tech, community management and content marketing — to help marketers meet their objectives. Salesforce, also a Facebook Marketing Partner, has been badged in ad tech, community management and content marketing for helping advertisers and marketers plan, buy, optimize and measure process on Instagram, interact with the Instagram community, gain insights on brand behavior and create, curate and source content based on business objectives.

Salesforce has worked with global brands like L’Oreal, McDonald’s, KLM and Chobani that use Salesforce Marketing Cloud to engage with customers, convert fans into brand advocates and find new customers on Facebook and Instagram. Recently, we extended these partnerships by launching an entirely new set of advertising, analytics and engagement tools for Instagram across our suite of Marketing Cloud products.

With a community of 400 million, Instagram is the place on mobile where marketers go to tell creative, visual stories to drive business results. The Instagram Partner Program will spur innovation to meet the diverse needs of marketers across the globe.

Go here to learn more about the Instagram Partner Program.