Salesforce Marketing Cloud Launches Real-Time Super Bowl Social Tracker

The Super Bowl is undoubtedly one of the biggest marketing events of the year, and with people glued to their devices and brands clamoring to break through the noise, it’s sure to be another big display of marketing creativity and engagement.

While many hardcore football fans will tune in just to watch the game, many viewers will also pay close attention to the Super Bowl advertisements and how brands seize key gametime moments (hello Oreo moment of 2013). With the deluge of content, we understand marketers will be working overtime to engage customers, and we can help keep you informed of the conversations people are having around the big game.

Today, Salesforce Marketing Cloud is excited to launch Big Game Social Tracker — our real-time command center displaying the top conversations, topics, hashtags and more around the game. Using this tracker, you can follow along to:

  • Understand what brands and products are leading the Super Bowl conversations

  • Analyze which campaign strategies are resonating best

  • Pinpoint regional differences in Super Bowl conversations

  • Watch trends evolve leading up to, during and after the big game

The data is from Salesforce Social Studio, part of the Marketing Cloud, which analyzes hundreds of millions of data sources from Twitter, Facebook, YouTube, blogs, news sites and more. The data breaks out:

  • Number of conversations about the game and advertisements

  • Most mentioned terms and hashtags associated with the Super Bowl

  • Top brands and volume of mentions

  • Social sentiment of the game and advertisements

  • Conversations by region

  • Conversations by gender

Who will win the Super Bowl engagement war this year? Only time will tell, but we’ll be following along in real time and hope you can join us.