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We’re bringing the very best of Dreamforce to you in Boston with the Salesforce World Tour. Catch all the action, excitement, education, and big announcements, for FREE! Register for free now and come experience the all-new Salesforce World Tour at Hynes Convention Center in Boston on Thursday, April 7. Learn firsthand how to sell, service, market, build apps and connect with customers in whole new ways.

When you attend one of our events we do everything to make sure you can focus on your day. Arrive early for our new security measures designed to let you leave your cares at the door.


From 10:00am-11:30am ET experience an inspirational keynote from Keith Block, Vice Chairman, President, and COO of Salesforce with special guest speakers from Boston Partners in Education, Sapient, and more, as well as a surprise opening act!

There will also be a deep dive into product keynotes focusing on Sales Cloud, Service Cloud, App Cloud, and the Marketing Cloud.

Customer Success Expo

Come explore the world’s largest ecosystem of leading cloud solutions. Check out live demos, over 50 cloud partners, and unlimited ways to transform your business. Visit the Customer Success Expo to interact with Salesforce products firsthand and hear how customers are succeeding with Salesforce. We’ll have 28+ Salesforce demo stations with brand new live demos.

Product Showcase

Stop by the Product Showcase to check out interactive demos of easy-to-integrate solutions from Salesforce product teams and our innovative partners. The Salesforce Product Showcase is the place to get your hands on all products solutions, including SalesforceIQ, SteelBrick, and Lightning Experience. Check out theater sessions including the Spring ‘16 New Release Theater!

Trailhead Base Camp

We’re bringing the Dreamforce magic and experience of Trailhead, along with the learning, community, and networking to the Salesforce World Tour in Boston! Grab your very own Astro doll to take home!

As always, there will be a ton of content for admins, by admins, with plenty of opportunities to connect with fellow Salesforce customer admins. Stumped on the best way to set up Salesforce for your company? There is an Ask-the-Expert booth for that, as well as other booths staffed by community members. Trailhead Base Camp for Admins will also have a full day of killer customer presentations as well as Camp Quick Starts - 15 minute, hands-on sessions, and a Trading Post offering free salesforce Books and Trailhead Starter Kits!


The Salesforce Platform speaks your industry’s language. There is a massive shift towards deeper customer engagement in every industry. Visit the Industry Showcase in the Cloud Expo to see how leaders in your industry are using cloud, social, mobile and data science to connect with customers in a whole new way. Complementing our core Cloud products, see how Industries at Salesforce are addressing the needs of Healthcare & Life Sciences, and Financial Services.


Learn how to go faster with the all-new Salesforce Customer Success Platform. We’ll have over 26 new power breakout sessions for every role and industry. All sessions will be first come first serve. Don’t miss these top sessions:

Sales Cloud 101: Getting to Know the World's #1 CRM

Want to see what makes Sales Cloud the worldwide leader in CRM? Come experience Sales Cloud up close and personal and see how it transforms the way companies sell--helping them be more productive, make more insightful decisions, and close more deals. You'll also get an up-close look at the all-new Lightning Experience. This session is geared towards beginners and people who are unfamiliar with Salesforce.

Meet the New Financial Services Cloud

A perfect storm of industry, cultural and technology change is dramatically shifting the global financial services landscape. Now, everything and everyone is connected. Across wealth management, banking, and insurance higher client expectations are resulting in lower satisfaction scores and higher attrition rates. Join us in this session to witness how the Salesforce Customer Success Platform is helping our financial services customers meet the needs of this new market landscape. Also, learn more about the newly released Financial Services Cloud, a growth platform to accelerate relationship manager productivity, and help them build deeper, 1-to-1 client relationships anywhere and on any device.

Grow Faster with Connected Sales & Service

Your customer has changed. They don't buy based on what you tell them, how great your product is, or how low a price you give -- they buy on customer experience. What's more, they expect a quality, coherent experience whether interacting with your sales people, your customer support team, or your marketing. Join Salesforce and guests to learn how a connected experience for your customer across sales, service, and marketing keeps them coming back and drives your business growth.

Marketing Cloud: The Dawn of the Digital Marketer

The sun is rising on the future of marketing. Customers are engaging with brands they love on digital channels like never before, and new technology is further enabling ways for companies to impress customers every day. The dawn of the digital marketer is upon us. Join us and learn how the world's most innovative brands are cultivating 1-to-1 customer experiences across marketing, sales, and service.

Also, stop by the Sales Hero Lounge where the full Sales Cloud family will be hosting helpful mini-sessions, thought leaders, product experts, professional headshots and food/drink.

Pardot B2B Marketer’s Cafe

Check out the Pardot B2B Marketer’s Cafe to get in touch with your inner marketer. Enjoy a continental breakfast over breakfast, meet the local User Group of lunch, and enjoy a specialty afternoon break with beer and wine.

Cloud Services

Join Cloud Services at the World Tour for some great tips and expert consultation around maximizing your Salesforce investment. We’ll being bringing back our popular interactive Circles of Success discussions as well as adding in a special breakout session panel on how thought leaders from some of the world’s most innovative companies are using Cloud Services to compete and win in a customer-led, digital and global market. Click here for a full schedule of activities and description.

Super Sales Leaders: Stories of 4 Women’s Rise to the Top
Hear success stories from female sales leaders at the Salesforce World Tour! Lori Richardson, Amy Appleyard, Fatema Choudhury, and Natasha Sekkat will share their inspiring stories and insightful advice. Join us in the Sales Lightning Lounge at 8:30am for this breakfast session, plus stick around for Q&A, great networking opportunities, and to get a free professional headshot!

Salesforce.Org Activities: CoderDojo


Meet CoderDojo, a global movement of free, volunteer-led, community based programming clubs for young people. At a Dojo, young people, between 7 and 17, learn how to code, develop websites, apps, programs, games and explore technology in an informal and creative environment. In addition to learning to code attendees meet like minded people and are exposed to the possibilities of technology. Within the CoderDojo Movement there is a focus on community, peer learning, youth mentoring and self led learning, with an emphasis on showing how coding is a force for change in the world.

At the Salesforce World Tour in Boston you will have the opportunity to experience two coding sessions offered in the expo area.


Mobile App

Salesforce has an all-new events app for iOS and Android at the Boston Salesforce World Tour. We’ve used the Salesforce1 Platform to build an app that will help attendees navigate the event without taking away from what really counts, the education and fun. The app includes a handy conference schedule and map to help you find the right sessions and activities for you.

iOS: http://apple.co/1WWRlsI

Android: http://bit.ly/1PrPs8u


Stay connected with the conversation by using #SalesforceTour. Be sure you’re following @Dreamforce on Facebook, Twitter, Instagram, and Snapchat for all things Salesforce Events! We’re excited to announce our Snapchat Geofilter in Boston. Send us your Snapchats to @Dreamforce!

Join thousands of your friends and colleagues at the Salesforce World Tour for power breakout sessions for every role, special onsite surprises, and a Customer Success Expo with hundreds of demos and product experts. The keys to customer success await you in Boston!

Full Boston Salesforce World Tour Schedule

8:00am — 6:00pm Registration & Customer Success Expo * Customer Success Expo will be closed during the keynote

8:45am — 9:45am Breakout Sessions

9:45am — 10:00am Pre-Show with Peter Coffee and Julie Hansen

10:00am — 11:30am Keynote with Keith Block, Vice Chairman, President, and COO, and special guest speakers

11:30am — 1:00pm Lunch in the Customer Success Expo

1:00pm — 4:40pm Breakout Sessions

4:40pm — 6:00pm Networking Reception in the Customer Success Expo