We use cookies to make interactions with our websites and services easy and meaningful, to better understand how they are used and to tailor advertising. You can read more and make your cookie choices here. By continuing to use this site you are giving us your consent to do this.

The third annual State of Marketing research report is here — and it’s full of marketing stats you’ll want to share.

Salesforce Research surveyed nearly 4,000 marketing leaders worldwide to reveal how the industry is changing — and key insights on primary marketing channels, including mobile, email, social, and digital advertising. Also inside this marketing research, you’ll learn what high-performing marketers are doing to stay ahead.

Marketing has entered the age of the customer, where customers have more information, choices, and power than ever before. The customer experience — the culmination of all brand and customer interactions — now matters more than anything. In fact, customer satisfaction is the number one success metric for marketers today.

Here are just a handful of stats from this marketing research report to give you a preview:

  • 73% of top marketers say a customer journey strategy has positively impacted overall customer engagement [CLICK TO TWEET]

  • Top marketers are 7.7x more likely to strongly agree they’re leading customer experience initiatives across the business [CLICK TO TWEET]

  • 72% of top marketing teams will increase spending on marketing tools and tech in the next two years [CLICK TO TWEET]

  • 80% of marketers agree that email is core to their business [CLICK TO TWEET]

  • Marketers’ use of SMS has grown by 111% from 2015 to 2016 [CLICK TO TWEET]

  • 75% of marketing leaders report that social is generating ROI [CLICK TO TWEET]

  • 83% of top teams use customer data (e.g., email or phone data) to segment or target digital ads [CLICK TO TWEET]

Download now for an exclusive look at marketing trends in 2016.

For more data-driven insights and industry trends, visit salesforce.com/research.