Today, Community Cloud launches Lightning Customer Community, delivering a rich and immersive experience to customers that can be branded, deployed, and adapted faster than ever before. This news represents not just an evolution in personal interaction, but a revolution in the way businesses build genuine relationships with their customers.
In today’s connected world, creating a memorable experience is more important than ever. That’s because customers are making their purchase decisions based on the customer experience you deliver. This is a seismic shift from the days when your customers made their purchase decisions almost purely on the basis of features or price. Many companies struggle to deliver a truly engaging experience because their business systems and processes are isolated from customers. In fact, 86% of companies seek to excel at customer experience, but only 27% even qualify as “good” in the eyes of their customers. Just building a great looking website isn’t good enough. Companies must be able to connect customer profiles and business processes from their CRM to truly create personalized and relationship building digital experiences.
Community Cloud has constantly evolved to keep up with the increased customer demands for connectivity and personalization. In 2013, the first version of Community Cloud allowed companies to embed files, records and data into a branded, social environment. For example, service cases could be created and escalated from the community, and customers could see progress on their case from within the community. In 2015, Lightning Community Templates were developed to radically accelerate a company’s ability to set up new communities and quickly add new functionality to meet emerging customer needs.
But today, customers have come to expect highly personalized and uniquely engaging experiences with the companies they do business with. This is why we are launching Lightning Customer Community — in order to allow companies to reimagine the customer experience with a rich and intelligent environment. We’re excited to highlight the revolutionary new Lightning User Experience that will capture customer interest with a visually stunning environment, and Community Intelligence, which will deliver the precise information your customers need
The all-new Lightning User Experience provides a new level of personalization and additional engagement opportunities to envelop your customers in an unparalleled customer experience. Some of the highlights include:
Community Intelligence helps businesses to instantly deliver the precise information customers need. Some of the highlights include:
Powered by the Salesforce Lightning platform, companies can now drag and drop new e-commerce functionality into community pages faster than ever with three new partner-built Lightning components:
Please check out our guided tour to learn more about how Community Cloud and Lightning Customer Community can reimagine your customer relationships.