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Salesforce is celebrating its 17th year of CRM success. In honor of this major milestone, along with its acquisition of over 100,000 customers and its projected contribution of  $272 billion to the economy over the next few years, we’re sharing 17 ways that integrating with Salesforce amplifies business performance.  

1. Secure fresh customer insights

Companies can integrate Salesforce with other customer-focused platforms, such as NetSuite and Microsoft Dynamics, along with internal customer databases. This allows them to leverage sophisticated reporting on customer usage of their products and services, enabling account managers to offer support when usage is decreasing or endorse new products or add-on services when usage is high.

2. Streamline processes

Integrating other systems with Salesforce can bring new levels of efficiency to processes that span different departments. Enrollment and tuition payment process for universities are a perfect example. Salesforce integration provides for a single view of student data, eliminating traditional bottlenecks to the admission cycle.

3. Uncover key content

When companies make frequent updates to sophisticated software, their customers can be left with substantial amounts of data to sift through. To make it easier for them to understand the critical updates made in each product release, software vendors can connect Salesforce to issue and product tracking software, enabling customers to focus on release notes that are relevant to them.

4. Connected customers

By connecting Salesforce with backend systems, wireless network providers can accelerate the provisioning of networks of any size, from those serving big events like Dreamforce to neighborhood cafes. This allows wireless network customers (and their customers) to secure online access quickly and efficiently.

5. Uncover and recover lost revenue

When a company provides products on loan to new customers, tracking products and servicing existing customers under warranty can become a challenge without the proper systems in place. Integrating Salesforce with a field service solution and ERP system delivers the visibility necessary to restore warranty service revenue.

6. Manage intricate subscription billing

A restaurant analytics platform’s customers relied on their solution to provide insight on how each section (bar, dining room, patio, etc.) of each of their establishments is running. By integrating business management software and Salesforce, they were able to bill their customers appropriately utilizing intricate parent-child relationships.

7. Enable real-time bidding

An innovative transportation management solution leverages integration to match shipments and shippers in real time through Salesforce. The moment a shipping bid has been accepted, the company is notified in real time via a truck horn.  

8. Accept payments universally

Customers using public transportation can refill their transit cards to pay for rides through a range of options, via the integration between a smart chip in the card and the various systems – including Salesforce and Oracle E-Business Suite – that manage the payments.

9. Make returns quick and easy

A provider of mobile device battery packs used integration to make it easy for customers to return or replace their product if something goes wrong or they are unsatisfied with the product. Because of the integration between Salesforce, e-commerce solutions, third –party logistics and other business critical systems, customers are able to easily return an item or get service.

10. Go green

Organizations that were built on traditional paper-based processes are able to fully digitize their business through Salesforce integration, often using field service management software to track visits and outcomes.  

11. Heal broken processes

Pharmaceutical companies need to provide their customers with the ability to keep track of their past and present prescriptions, as well as order the right medications with precision. Connecting Salesforce with ERP platforms makes this possible.

12. Ramp up online sales

When a traditional brick and mortar company launches an e-commerce site, they often need a way to connect to their on-premise ERP system. By integrating with Salesforce companies can quickly increase their online sales revenue.

13. Stay in the know

Organizations can integrate their order management systems with Salesforce, enabling them to receive real-time alerts – and take immediate action – if anything goes wrong with an order.

14. Get paid on time

Integration between payment systems and Salesforce provides immediate visibility into services rendered and money  owed. This allows companies to reduce the amount of overdue bills.

15. Expedite car service

Salesforce integration enables car service providers to automatically dispatch the closest mechanic when a customer needs help with their vehicle. In addition, the customer can monitor how close the mechanic is, using a connected app.

16. Change the world

Social entrepreneur networks can benefit from Salesforce integration by connecting member information to the right nonprofits, so people can make their bright ideas a reality.

17. Get creative

Encountering a bottleneck in your business that you can’t overcome? Consider integrating your business applications with Salesforce to overcome those challenges.

Dan Oxenburgh is the VP of Marketing at Jitterbit, a leading cloud integration platform that allows Salesforce customers to solve the challenge of connecting their on-premise and cloud apps.