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Get smarter and more predictive about your customers with Salesforce Einstein in Winter '17.

In the Winter '17 Release, Salesforce is bringing the power of AI to everyone with Salesforce Einstein. Einstein makes the world's #1 CRM the world's smartest CRM by adding machine & deep learning, predictive analytics and natural language processing to the Customer Success Platform. You can now prioritize the highest value leads every time with Predictive Lead Scoring for Sales, determine which customers are most likely to engage with Predictive Scoring for Marketing, and automatically capture customer data to discover next steps and closest connections with Salesforce Inbox. Be intelligent about every customer interaction with Salesforce Einstein in the Winter '17 Release. 

With over 300 new and improved features, and 65,000 points retired from the IdeaExchange, Winter '17 is jam-packed with innovation. 

Here are some of our favorite features from the Winter '17 Release:

Sales Cloud

Predictive Lead Scoring (Pilot): Sales Cloud, the world's #1 sales app, has Predictive Lead Scoring, which allows you to take company data and put it to work for you. 

Salesforce Inbox

Activity Intelligence (Beta): Automatically capture all emails and events in Salesforce so you can focus more on selling and building customer relationships.

Commerce Cloud

Introducing Salesforce Commerce Cloud: make a unified customer experience a reality with the world's #1 commerce solution. 

Service Cloud

Lightning Open CTI: The world's #1 customer service app, Service Cloud, now has the power of computer-telephony integration (CTI) in Lightning. Connect to customers and resolve issues faster with Lightning Open CTI.

Marketing Cloud

Predictive Lead Scoring: The world's #1 marketing app now empowers you to score every customer's likelihood to engage.

App Cloud

Lightning Navigation and Customization: The #1 Enterprise App Dev Platform, App Cloud, allows you to get to your apps quickly with fewer clicks with the new navigation bar and new customization capabilities. 

Analytics Cloud

Wave for Sales 2.0: Bring actionable analytics to Sales Cloud customers with predefined accelerator templates, customized for every sales user.

Community Cloud

Themes in Lightning Communities: Now you can create and apply a custom community theme to match the look and feel of your brand. Customize the look and feel of your community with ease.

Financial Services Cloud

Lightning Client and Household Profiles: With Lightning App Builder, you can now customize your client and household views with drag and drop configuration. 

Health Cloud 

Care Plan Templates: With Health Cloud you can now save valuable time with customizable care plan templates. 

Cloud Services 

Signature Success Plan: Combine a high-touch team of Salesforce experts and the right proactive and prescriptive services to achieve business value faster.



To learn more about the Winter '17 Release, visit our website where you can view the Winter '17 Release Preview, Release Videos, Release Notes, and much more. Join our Release Readiness and Feature Adoption community to get the latest release information, answers to your questions, and interactive product discussions - all in one place. Also, be sure to visit trust.salesforce.com to learn when the Winter '17 Release will go live on your instance of Salesforce.