Dreamforce is right around the corner! And before you know it, you’ll be picking up your badge, your backpack, and lacing up your walking shoes. There’s a lot to see at Dreamforce and learning to navigate the campus is key to having a phenomenal time!

When people ask, “Where does Dreamforce take place?” many may answer “The Moscone Center.” This is simply not true. Dreamforce takes place all over San Francisco, and we are here to help you navigate the entire campus!

The Official Dreamforce '16 Campus Map from Dreamforce


Moscone West - 1st Floor

Trailhead Zone

Come to the Trailhead Visitor Center to receive guidance on your perfect Dreamforce path! This is where Admins, Developers, Business Users, IT Leaders, and Entrepreneurs can all develop new skills and connections. Fun, networking, sessions, and hands-on learning await. And don’t forget about the Trailhead Quest! Participate for a chance to win amazing prizes and develop new skills. By completing the Trailhead Quest, you'll be entered into our Choose Your Own Adventure Trip Sweepstakes!  

Admin Meadow

Roam the thriving Admin Meadow and hear presentations designed for Admins, by Admins in the Admin Theater! You’ll also get the chance to interact with MVPs, Admins, and Salesforce employees to learn about products, including reports & dashboards, mobile, and Lightning. Uplevel your Admin game by learning business analysis skills at the Automation Station.

Developer Forest

Stroll through the Developer Forest, and stop by for 270+ demos, hands-on workshops, hacks, IoT show-and-tell, and technical consultations — for developers at all levels. Get your networking on with fellow developers and meet with Salesforce Experts. And finally, build innovative apps, compete for prizes, and take part in the Trailhead Quest!

CIO Lodge

This is where aspiring IT Trailblazers meet, learn, and get hands-on with Salesforce App Cloud. Experience Teach for America's inspiring story in the demo theater, and join us for 60+ hands-on product workshops. Explore personalized "art of the possible" 1:1 solution discussions with Salesforce Architect experts.

Startup Valley

Join us for six sessions featuring 20+ founders and leaders from innovative startups. Get inspired by 30+ startups from down the street and across the globe. Plus, on Friday, meet the Salesforce Incubator's first batch of startups!

Moscone West - 2nd & 3rd Floors

Einstein Discover Center

Visit the Einstein Theater on the 2nd Floor of Moscone West to see how AI works for Sales, Service, and Marketing. Experience a deeper dive into Einstein with a 1-on-1 expert demo. Interact with a connected Kuka robot and see how AI is improving service. Jump on the human hamster wheel and power up your intelligent CRM. Get hands-on with the workplace of the future in the Einstein Innovation Lab.

Lightning Lookout

Head over to the 3rd Floor of Moscone West to get a personalized Lightning transition plan in a 1:1 Lightning Readiness Consultation. You’ll get to attend a Mega Lightning Roadmap session to see the future of Lightning. Hear best practices and stories from customers, partners, and employees in Lightning Lookout Theater. Plus, see a customer demo in action and get interactive with Lightning design principles and user experience research.

Moscone South

Cloud Expo, Lost & Found, Meditation Lounge, and Campground! The Salesforce Campground is brand new and  will be the place to head for all things Industries, Customers, and Products. Learn more below:


Marriott Marquis

Sales Lodge

Stop by to expand your network, learn new best practices, and meet with other sales trailblazers. Attend exclusive theater sessions, quick hits on mobile adoption, faster quoting, better sales intelligence, and more. Meet Salesforce product experts and get all your questions answered. See demos designed to help you grow your pipeline, accelerate productivity, and close deals. Plus, join a daily campfire session and network with other Sales trailblazers!

Service Lodge

Join us at the Service Lodge to mingle with other trailblazers, meet with experts, earn cool swag — and have fun! Try hands-on demos and get your questions answered by Salesforce product experts. Don’t miss the theater sessions on best practices for agent engagement, field service,and live chat. Gather at 10:00 a.m. campfires for networking sessions to share ideas with fellow trailblazers. Plus, learn from top partners how you can break new ground and enhance your customers’ service experience.

Small Business Lodge

Be sure to sign up for a 20-minute Business Challenge Assessment. Join us daily at 10:00 a.m. and 3:00 p.m. for snacks and drinks in our networking area. Plus, enjoy 25+ Small Business theater sessions, learn how Salesforce can help you grow your business, and connect with fellow small business owners and learn best practices!

Palace Hotel

Marketing Lodge

Hear inspirational use cases and insights from customers, thought leaders, product experts, and partners in the Campfire Story Theater. Join us for 70+ hands-on Salesforce for Marketing product workshops. Recharge and network with fellow marketers.Participate in exclusive daily giveaways. Join us Tuesday–Thursday from 5:00 p.m. - 6:00 p.m. for networking and cocktails.

Park Central

Partner Lodge

This is the place for partners to learn about our programs, get hands-on with the latest technology, eat, drink and recharge! We will offer 100+ Partner Facing Sessions. Brain Dating, our new peer-to-peer experience, uses an innovative platform to facilitate collaborative learning and networking in a variety of interests and areas of expertise. Learn more at p.force.com/braindating! Plus, network with Salesforce account teams, Partner MVPs, Partner User Group leaders, and other experts from your region or industry at Partner Meetups. New at Dreamforce, Circles of Success for Partners are moderated, interactive roundtable discussions led by Salesforce and partner experts. Learn best practices, use cases, the latest updates, and more!

Hilton Union Square

Salesforce University

Head over to the Hilton Union Square, and take your skills to the top in Peak Performance Theater sessions. Talk to experts about custom training tailored to your team and sign up for certification exams to earn your Salesforce credentials. Plus, learn real-world skills and techniques in 40+ daily Hands-on Training Sessions. Grab awesome giveaways and take a selfie at the top of the world.

Westin St. Francis


See what's new for Nonprofit and Higher Ed Trailblazers with demos and sessions from Salesforce.org and our partners. Hear directly from top social impact innovators in 60+ Power of Us Theater sessions. Visit the Community Cascade or join a Community Meetup to discuss important topics with Nonprofit and Higher Ed Trailblazers. Take a fun, self-guided quest through the Lodge for a chance to win prizes. Join the Salesforce.org community for happy hour: Thursday 4:30 p.m.-6:00 p.m.


Getting Around the Dreamforce Campus

Once you get into the city, one of the best ways to get around the campus it to walk. Public transportation is another great option, especially if you’re coming from East Bay hotels. There will also be a Bike Valet at Jessie Square as well as Pedi Cabs galore!


Shuttles, Shuttles, Shuttles

There will be shuttles from all 105 official Dreamforce hotels with 14 different routes, with some hotels sharing a pickup point.


There will also be a campus shuttle from Moscone West, Hilton, Palace Hotel.


The Dreampark Magic

One of the most magical places, in the middle of the campus is the Dreampark! What should we expect to see there this year? Dreampark is the perfect place to chill out and kick back, here’s your first view of the Dreampark! Be sure to take part in: games, a fun Trailhead photo-op, mindfulness, special viewing decks for better Dreampark vistas, and the (RED) Experience!

Giving Back With (RED)

We’re thrilled to be partnering with (RED) this year! There will be lots of volunteering activities, read more here.

Need more info on the Dreamforce campus? Watch the full episode on how to navigate Dreamforce on The Road to Dreamforce!