Amazing things happen when we open our hearts and work together to help others. Last year, Dreamforce attendees donated more than one million books to schools and libraries around the world for children in need.

This year, we’re taking it even further. We’re joining forces with U2’s Bono and his organization (RED) to help raise funds for and awareness of the ongoing fight against AIDS.  

Our goal is to raise one million dollars for the organization in support of an AIDS-free generation. At Dreamforce, you’ll have plenty of opportunities to help us do it. We have some truly inspiring speakers, must-have (RED) merchandise, photo ops, and hands-on volunteer activities planned throughout the week to help you get involved. And - of course - there’s U2!

Our partnership with (RED) began on the 2015 U2 Innocence and Experience Tour. That partnership grew and expanded as we started asking ourselves, “What if we did more? How do we use the 1-1-1 model to make this more impactful?” And so the Salesforce/(RED) partnership became more than just fundraising at concerts- it became an entire Salesforce experience of product, volunteer hours, and donation.

(RED) Technology Story

Marc’s keynote will highlight the amazing work (RED) has done over 10 years, as well as our revolutionary partnership with them. Deb Dugan, CEO of (RED), will share how they transform corporate partnerships and technology into innovation in the fight against AIDs.  

Part of the keynote will focus on the extraordinary (RED) technology story. Using Salesforce technology, and powe(RED) by Salesforce Pro Bono hours, this small team has scaled into an innovative cloud-based organization that puts data to work for them. Over the last year, Salesforce experts have volunteered more than 900 hours of pro bono skills and technical know-how to get (RED) up and running on Salesforce Analytics, NonProfit Starter Pack,, Pardot, and Communities for maximum impact. Join Deb Dugan in Marc’s keynote to see this magic at work. Prepare to be inspi(RED)!

(RED) on Dreampark

Dreampark is the go-to place for all things volunteering at Dreamforce and is also the home of the (RED) Experience. It’s your one-stop-shop for engaging information on (RED)’s mission, hot Salesforce + (RED) partner products and lots of fun and surprises! Be sure to swing by during the week to learn more about their work in the fight for an AIDS free generation.

(RED) Around Campus

(RED) will be everywhere at Dreamforce from the Keynote to Dreampark and everywhere in between.

There will be (RED) panels throughout the week. From the Fireside Chat with Melinda Gates, co-founder of the Gates Foundation (a main (RED) partner), to a panel on the Legacy of Ending AIDS for Good featuring (RED) CEO, Deb Dugan, Executive Director of the Global Fund, Mark Dybul and (RED) Ambassador, Constance Mudenda and a session about Leadership and Boldness in the time of AIDS with Congresswoman, Nancy Pelosi, you have many opportunities to learn about the fight against AIDS.

You can also swing by the Lodge in the Westin St. Francis Hotel, the epicenter of our nonprofit track, to learn more specifically about how organizations are using innovative technology, including Salesforce, in their work to support both those living with AIDS and those working to prevent further transmissions.

Finally, you may spot some volunteers in red t-shirts as you cruise through campus. These employee volunteers are there to answer all your (RED) questions including how you can contribute to our $1M goal. The Gates Foundation is matching all donations to (RED) in 2016, so your dollar will stretch even further.

If you’re interested in volunteering your Salesforce skills for an amazing nonprofit, have a look at Pro Bono Page for more information