Every year, Dreamforce brings professionals from around the globe to San Francisco. It’s the largest tech conference for software in the world — pushing the boundaries of what you thought a business event could be.

And at every Dreamforce, Salesforce shares its vision for the future and announces key product innovations in a keynote delivered by Salesforce Chairman & CEO Marc Benioff.

For the thousands watching the keynote from Moscone, from the Dreampark, or on Salesforce Live, this year's keynote was inspiring, entertaining, and educational. More than anything else, it explained how Salesforce helps you become a Customer Trailblazer and be your best, empowering you to solve problems, improve the world, and grow your career.

Ready to feel the inspiration for yourself? Check out these highlights from Marc's keynote. For more details on all he announced, download the e-book version of Marc's Dreamforce '16 keynote or watch the recording of the full keynote. It's available now — and will make you an expert in no time.

New Empowerment Model: Be a Customer Trailblazer

Walking around Dreamforce, you've probably noticed one important phrase written on many buildings and signs and uttered in numerous sessions: Customer Trailblazer. You might wonder: What does that mean for me? Here's the great news. As Marc shared, you can become a Customer Trailblazer in your own organization, driving innovation and transforming your company while leveraging Salesforce technology to move forward.

We’re inspired every day by people who take control of their futures with Salesforce. On the Dreamforce stage, we heard the story of TJ McElroy who served in the Marines for nearly 12 years, then lost his eyesight. Upon his discharge, TJ needed to find an entirely new career — and he came across Salesforce and became certified. Now, TJ teaches other disabled veterans how they can become Salesforce certified, be their best, and embark on new career journeys for themselves.

New Learning Model: Trailhead

Marc explained that you don't need to be a VP or CEO to be a Customer Trailblazer. Anyone can learn about Salesforce through Trailhead, our guided learning path that makes learning Salesforce easy. You can follow trails for product knowledge, leadership and management, and even HR and culture to set off on your path toward being a Customer Trailblazer.

Age of Equality — And Why Philanthropy Brings Out the Best In Us

At Salesforce, equality is a core tenet of how we run our business. From our customers to our employees, we aim to treat everyone equally — and make the world a better place in the process. That's one reason we recently hired Tony Prophet as our new Chief Equality Officer, and it's why we stand up for equal rights and equal pay for all.

We also believe that philanthropy brings out the best in us. That's why our 1-1-1 philanthropic model means that we give 1% of our time, 1% of our product, and 1% of our equity back to the community. 

Like Marc says, "The business of business is to improve the state of the world."

(RED) Is a Customer Trailblazer

Deborah Dugan is the CEO of (RED). Founded by Bono and Bobby Shriver, (RED) seeks to fight AIDS in Africa by engaging businesses and consumers. Today, (RED), The Global Fund, and Salesforce.org are partnering to create an AIDS-free generation by 2020. (RED) clearly has incredible impact, and Deborah’s leadership embodies what it means to be a Customer Trailblazer. Watch the story now.  

Welcome to a Smarter World and the Age of the Customer

Today, the world is smarter. We all watched as technology evolved from the simple mainframes and terminal computers of the past to today’s powerful cloud. In recent years, we’ve all quickly adopted social, mobile, and the internet of things (IoT) as key parts of everyday life.

As a result of these technology shifts, consumer behavior is forever changed. For example, just looking around San Francisco during Dreamforce, we see folks using their smartphones to hail a cab or unlock their hotel rooms. In this new world, people expect smart experiences in their daily lives. We’re truly living in the Age of the Customer, where every touchpoint is connected and intelligent. 

The Customer Success Platform

So how do companies deliver the connected experiences customers expect in this intelligent world? Marc explained that you can do it all with the Customer Success Platform. Our eight leading business applications are built on a single platform — so you can connect to your customers in a whole new way. 

It’s been a year of innovation as we’ve prioritized getting closer to customers at every touchpoint. In today’s world, each of these five tenets are key to bringing us closer to our customers: intelligence, productivity, speed, mobility, and connectivity. Next, Marc shared a bit more detail on each one.

Introducing Einstein, AI for Everyone

To rounds of applause, Marc introduced Einstein — the first comprehensive AI for CRM. Einstein is an integrated set of AI technologies that makes the Salesforce Customer Success Platform smarter and brings AI to Customer Trailblazers everywhere.

Einstein is the world’s smartest CRM solution. As you learn more about your customers, you’ll discover deeper insights, more effectively predict outcomes, recommend next actions, and automate tasks. For example, sales leaders can be guided to discover untapped opportunities and exceed customer needs. Service agents can be assisted to deliver proactive service by resolving cases before they happen. Marketers can be advised to create predictive journeys and personalize experiences.

Supercharge Productivity with Quip

Marc explained why Quip is a more productive way to work. He also shared why it's such an exciting addition to the Salesforce family. Quip is a complete content creation and management suite, with shared documents, spreadsheets, and tasks in a central place. Less time spent managing email is always a good thing — so Quip lets you communicate with live editing, noti cations and comments, and chat, reducing the email in your inbox.

LiveMessage Delivers Conversational Service

Mobile messaging is how many of us prefer to communicate, yet service organizations aren’t equipped to have conversations on this highly personal channel. With Salesforce LiveMessage (formerly HeyWire), you can transform service communication from transactional to conversational — creating a two-way dialogue that helps agents solve issues faster, on the channel customers love.

Go Faster with Lightning

At Dreamforce ’15, we announced Salesforce Lightning, a completely new Salesforce experience, builder, and ecosystem.

Today, Marc shared that Lightning momentum is stronger than ever, with 90,000 of our customers using Lightning and 1,000+ partner components built on it.

We’ve also released 500+ new Lightning features since its initial release. These features help you build and deploy apps faster, close deals and create quotes seamlessly, and focus your reps on the most important actions. If you haven’t yet switched on Lightning, Marc says now is the perfect time.

Unify Commerce Everywhere

Another new innovation Marc announced is Commerce Cloud, Salesforce’s leading digital commerce platform. It’s a reinvented way to grow through cloud commerce, with predictive merchandising and a seamless customer experience across web, mobile, social, and in-store touchpoints.

When you leverage Commerce Cloud to become a Customer Trailblazer, you’ll deliver a smarter multi-touch experience to every omni-channel consumer. It’s all
part of the unified customer journey, delivering 1-to-1 shopper experiences wherever your products are sold.

Go Mobile with the Salesforce1 Mobile App

Business never stops when we’re on the go. Customer Trailblazers are always moving, and the Salesforce1 Mobile App helps you become a Customer Trailblazer by helping you run your business from your phone. 

Newly announced: Make the Salesforce1 Mobile App your own with My Salesforce1, the ability to brand the app to your company’s look and feel. Now you can customize the Salesforce1 Mobile App so that using it feels like an extension of your own company, all while retaining the power of the original app. 

Connect Every Thing with Thunder IoT Cloud

Just think of the billions of data points that can be collected and analyzed from the millions of connected devices, from smartphones to intelligent cars. It’s staggering — and it’s a massive opportunity to connect the entire internet of things to individual customers’ wants and needs. Salesforce connects you to your customers and every thing they’re connected to with IoT Cloud, powered by Thunder, the world’s most scalable event processing engine designed to ingest and orchestrate billions of events in real time.

All the data in the world won’t help you if it’s not useful. That’s where IoT Cloud comes in. It helps you understand these billions of interactions in real time, trigger in-the-moment interactions, and get to know your customers better.

See How Schneider Electric and Fitbit Do It

Marc and his team of speakers also shared incredible examples of how Schneider Electric and Fitbit are using the Customer Success Platform. Ever wonder how Fitbit will manage one billion customer interactions this year, or how Schneider Electric plans to connect millions of energy and automation objects with its millions of customers? Download the e-book version of Marc's Dreamforce '16 keynote now.