Every year, the world’s top retailers gather for the National Retail Federation’s Big Show, better known as NRF. Thousands of top retail brands come together to detail the latest in innovations for the industry and their shoppers.

Salesforce blazed a trail for shoppers and our customers alike during the three day gathering of retail’s best. With the Shopper Success Platform, and features on our amazing customers, like Aldo and Fanatics, we delivered a stellar experience that stole the show at NRF. Get all the details of Salesforce at NRF:

A 60 Second Recap

S’mores, vineyard vines, Aldo, Fanatics, Astro, Einstein: It was a full house at NRF! Check out our quick 60 second recap.

Salesforce Shopper Success Experience Space: Fanatics

Did you know that Fanatics is the largest licensed retailer of sports merchandiser in the world? It’s true! Learn more about the Fanatics Shopper Success Experience at NRF below:

And take a virtual, 360 degree tour below:

Step Into the Future of Retail with the Aldo Shopper Success Experience

If the shoe fits...make it smarter with Einstein! Our Aldo Shopper Success Experience utilized Einstein, and a special pair of glasses to help shoppers see everything in a whole new way...


It's not magic, it's Salesforce Einstein! #nrf17

A video posted by Dreamforce (@dreamforce) on

Our Fans on Twitter Loved Our Booth...And Our Party!

Becoming buddies with Astro at a Salesforce Event, to having an amazing night at our NRF Big Party with a private concert, food, drinks–these are just some of the things we saw our Twitter timeline aglow with. Catch up on our Twitter Moments:

The Big Party for a Great Cause

Over 800 trailblazers came to our Big Party at Gotham Hall in NYC! With an awesome performance by Fitz and the Tantrums, food, and drinks; it was a night to remember. Shelley Bransten, SVP Salesforce Industries, Retail, walks us through the pre-party, including our partnership with RED below:

The Future of Retail: Customers, Employees and Business Transformation

At the NRF Show, the best and brightest in retail gather to discuss the forces shaping the industry. Oftentimes, topics of interest orbit around the topics of technology and innovation. But this year, there was a shift to a more strategic conversation spanning customers, employees and the organization at large. Read more here on the Salesforce blog!

The Connected Shopper Report

Flip through the racks of our research on what’s new for the connected shopper in this new and exciting time for the retail industry: Download the the Connected Shopper Report here!