It’s no secret that mobile commerce is transforming the shopping experience, as consumers have completely integrated phones into their daily lives. But there’s a disconnect. While over 50% of traffic to retail sites comes from mobile devices, only 30% of sales do. Why? Mainly because completing a transaction on a phone is just too much of a hassle.
We are removing the barriers to mobile commerce, and today announcing the integration of Commerce Cloud with Android Pay for one-touch checkout in Chrome. Commerce Cloud streamlines mobile commerce by making it easy for retailers’ websites to accept Android Pay. Shoppers love the convenience of one-touch purchases and fast, frictionless checkouts. Merchants enjoy simple integration, improved mobile conversions, and the high security of an Android Pay transaction. Android Pay integration extends Commerce Cloud’s mobile focus of improving conversion and ultimately enabling merchants to grow mobile revenue. The benefits are big for both merchants and shoppers.
For the merchant
For the shopper
“We’re excited to deliver Android Pay seamlessly inside of Salesforce Commerce Cloud,” said Pali Bhat, Global VP of Payment Products, Google. “Android Pay makes mobile checkout easy. Shoppers no longer need to enter their card details, they can just choose Android Pay and authenticate with their device to speed through checkout.”
Android Pay builds on Commerce Cloud’s ongoing work to ensure that mobile commerce keeps pace with mobile traffic. In late 2016 we announced Apple Pay for the web, giving shoppers the ability to make one-touch payments in Safari on iPhone, iPad and Mac. And this week, we’re also announcing Mobile-First Reference Architecture, an out-of-the-box website blueprint to optimize the mobile shopping experience.
Android Pay will be available to all Commerce Cloud customers in July.