The Partner Relationship Management industry has changed. Once focused solely on lead distribution, now companies must deeply engage with partners to drive channel success. The average company gets one-third of its revenues from channel sales and that figure tops 75% for manufacturing companies. Partners are essential to growing your business and increasingly, they’re expecting a great partner experience that gives them the tools, content, access--everything they need to be successful--in one centralized place. Or put more simply, it’s time to blend PRM with CRM to deliver an exceptional partner experience.
One of the things I enjoy most about my job is meeting with our customers. Companies typically ask me three questions when it comes to engaging with their partners:
That's why I'm excited today to announce Sales Cloud PRM - it brings the world’s #1 CRM directly into a turnkey PRM app to make it fast and easy for companies to provide partners with everything they need to sell--all in one place.
The PRM app empowers companies to:
But wait, there’s more. Sales Cloud PRM also has Einstein Content Recommendations which use machine learning to surface relevant files and Channel Marketing Automation which extends the power of Marketing Cloud to partners, enabling them to build, track and analyze email campaigns to deliver 1:1 customer journeys.
The Sales Cloud PRM app is a huge leap forward and brings a modern, CRM experience to PRM. Tune in to Boston World Tour Keynote on May 31 at 10am ET to learn more about the Sales Cloud PRM announcement or check out our upcoming webinars on Wednesday, June 7th at 11:00 PDT and Tuesday, June 20th at 11:00 PDT. Click here for June 7th or click here for June 20th to register.
1 Simple Rules for Making Alliances Work, by Johnathan Hughes and Jeff Weiss, HBR. Reprint R0711H
2 Alexander Group: Manufacturing: The Rise of Complex Selling Models