If you're a B2B sales or marketing professional, account-based marketing (ABM) isn't new to you. You've likely employed ABM strategies in order to better target valuable account leads with precision, and at scale. What is new, however, is that marketing technology has caught up, and it can now more effectively enable and enhance ABM.
As customers have started to demand personalized engagement, and with the advent of new technologies like artificial intelligence, targeting and selling into specific accounts has never been more effective. It's no shock that account-based marketing has gained popularity as a strategy and that vendors have sprouted up to meet B2B marketing and sales needs.
Almost 85 percent of marketers who measure ROI describe ABM as delivering higher returns than any other marketing approach. However, that number can be even higher. Many existing ABM solutions are missing the mark, because they're fragmented and unable to connect the entire B2B marketing across customer journey, including email nurture campaigns, digital advertising and analytics. This creates data silos, internal misalignment and inefficient engagement.
Today, Salesforce is introducing Einstein Account-Based Marketing, a complete, end-to-end ABM solution powered by artificial intelligence. Built on the world's #1 CRM, Einstein ABM enables marketing and sales teams to target the most valuable accounts, personalize campaigns and engage with prospects at scale—improving pipeline quality and turning the hottest leads into new deals. Here is what makes Einstein ABM unique:
To learn more about Einstein ABM please visit: https://www.salesforce.com/products/marketing-cloud/account-based-marketing
To learn more about Marketing Cloud, please visit: https://www.salesforce.com/products/marketing-cloud/overview/