Whether you’re creating segments for a demand generation campaign, looking for white space opportunities, feeding your predictive analytics engine, or implementing an Account Based Marketing (ABM) strategy, you need reliable information on the technology installed at target companies to achieve the best results.
Today, we’re excited to announce a new data partner on the AppExchange as part of our ongoing efforts to provide you with innovative data you can use within the Salesforce platform. HG Data, a leading provider of competitive intelligence for B2B technology marketers, delivers valuable technographic data that can be automatically matched and added to the account records in your CRM.
This new data package, accessible through the HG Connect app on the AppExchange, allows you to integrate HG Data technographics into your Salesforce instance with clicks instead of code. That means you can now get quick access to the hardware and software products your accounts and prospects are using without having to invest in custom-built integrations, manipulate flat files, or settle for working in data silos.
An effective approach to finding the most relevant accounts for your sales and marketing teams to pursue is to use third-party tech install data to identify companies that use products that complement or compete with your solutions. In fact, in its recent survey, SiriusDecisions found that 62% of respondents are now using some combination of custom and non-custom third-party account and contact profiling.
Brian Vass, the VP of Sales and Marketing Technology at Paycor, had this to say about his company’s use of tech install information from HG Data: “We struggled for years to find high quality data for installed technologies within our prospect base. HG Data not only provides us with great data, but they make it easy for our sellers to consume within Salesforce.com. It’s the most popular data initiative we’ve launched ever.”
With HG Connect, you can easily access tech install data, enabling you to precisely target new prospects or existing accounts with the right message at scale.
Information on HG Connect from HG Data is available on the Salesforce AppExchange here. HG Connect can be added to Salesforce Sales or Service Cloud, Professional Edition and above. HG Connect is built using the same platform capabilities that power Sales Cloud features like Geocoding and new Data.com Clean rules.