Getting into a new startup can be an exciting time, but if you aren’t getting sales, your business isn’t going to last for very long. What you need to do is to find ways to get noticed, including boosting your Google ranking. If you aren’t getting found when people search for keywords that you are using, then it is time to start making some changes to your online strategy. Here are 10 tips to get you started.

1. Use the Right Keywords

It is important to make sure that you are using the right keywords for the right content. In order to do this, it is a good idea to start using a keyword planner. This lets you upload your landing page with keywords that you think might work. It will then give you a list of target keywords.

2. Get External Links

This is very important. You need to have links from other websites. Google is heavy into using external links to see how good posts are. Basically, you need to find others to brag about you.

3. Use Testimonials

Once you start using external links, you need to get some testimonials. Studies show that 54 percent of customers rely on testimonials before making purchases. When you link others to your site, they will do the same for you.

4. Use Internal Links

Don’t forget about internal links. You need to show off your best content, so your SEO must be linked to other pages on your site. If you need to edit older posts to make them fresh, go ahead. Do whatever it takes to get your website noticed and get new customers.

5. Offer Scholarships

You can attract a whole new generation of customers simply by offering a scholarship. It doesn’t have to be a huge amount. Every little bit of money a student can get helps, and your gift will help them to remember you and they might become customers in the future.

6. Use Keyword Rank Tracking Software

Spend less time concentrating on keyword rank tracking and more time on your SEO by using a keyword rank tracking software tool. These tools, such as IntelliSerp, allow you to get regular updates for all keywords, and get all of the important information about the keywords you are using.

7. Hold a Photo Contest

It is proven that people love to enter photo contests. You don’t have to offer huge prizes. A sample product or a free service is a great incentive for people to enter. This is going to bring more attention to your startup. If they can win something, they will come.

8. Make Your Site Mobile-Friendly

These days, a good website must be mobile-friendly, or there isn’t really much sense in having it at all. In fact, Google has penalized some of the top websites for not being mobile-friendly. Use tools like Google’s Mobile-Friendly Test and GTMetrix.

9. Have an XML Sitemap

In order for Google to be able to find and index webpages, sitemaps are needed. Make sure you have an XML sitemap of your site, which you can create using the Yoast SEO Plugin tool, or the Google XML sitemaps plugin. Once you have a sitemap, you need to submit it to Google using the Google Search Console.

10. Make Your Site Faster

No one likes to use a slow website. In fact, studies show that if a page doesn’t load in three seconds or less, most people will move on to a different site. Eventually, you will lose ranking. You need to keep this from happening. Optimize images, enable browser caching, enable compression, reduce server response time, and use a content delivery system to increase site speed.

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Jane Hurst is a writer, editor and avid traveler from San Francisco, CA.