Whether this is your first or fourteenth Dreamforce, there is a lot to see and conquer at this exciting conference. And if you’re an app fan (like me), we’ve got thousands of #Appy reasons to mark AppExchange on your Trail Map. AppExchange will have 25+ sessions, 8+ Demo Jams, 20K+ swag giveaways, $10K in prizes, 20+ Appy Street Team members, an exciting keynote, and one huge party. This Dreamforce will be one mega #AppyDF.

AppExchange is an ecosystem of solutions that work together, and we’re excited to bring that experience to life with Appy, your guide to the partner ecosystem, and the entire AppExchange team at Dreamforce. Get ready for a fun and engaging experience while learning how AppExchange solutions can help you extend Salesforce to every department. Check out this ultimate list for the app fan in all of us.


AppExchange Den


Welcome all app fans! Whether you have 30 apps or zero apps, this is the best place to go for all things AppExchange. Check out this (h)appenin’ space to:

  • Learn how AppExchange solutions can help you extend Salesforce in the AppExchange theater

  • Explore thousands of apps, Lightning Components, Bolt solutions, Lightning Data, and more

  • Discover 70,000+ peer reviews and integrated content

  • See how to get started with free apps

  • Check out Appy’s Advisors, where experts provide 1:1 recommendations and answer all of your questions

And much more. Best of all, you can learn from Appy and take home some trailblazin’ hot giveaways.



For the second year in a row, we’re bringing a panel of expert judges to Dreamforce to help us find the next great startup. Hosted by Leyla Seka, EVP of AppExchange, entrepreneurs will pitch their companies to our panel of rockstar judges for an opportunity to win an investment of $250K from Salesforce Ventures. Entrepreneurs will receive live feedback on the Dreamforce stage.


Demo Jam


You're invited to epic, action-packed Demo Jams in all of the major lodges across the Dreamforce campus, where app partners will have just three minutes to showcase the best of their app with a real-time demo. The winner is chosen by you, the audience. Plus, the winners of these Demo Jams will compete in the Mega Demo Jam Thursday afternoon for the grand prize. Join us for these fast-paced, highly-anticipated game shows.


Appy Street Team


Can you say $10,000+ in prizes?! Salesforce MVPs and AppExchange All Stars are answering questions in the Success Community, writing app reviews, and sitting on AppExchange panels. At Dreamforce, over 20 of these MVPs and All Stars will make up our Appy Street team giving away prizes. To join in:

  • Wear: An AppExchange scarf available at lodges throughout Dreamforce

  • Share: What #AppyDF means to you on Twitter for a chance to win $100 AMEX gift card online

  • Win:  If you’re seen by the Appy Street Team sporting the scarf, you may get a $100 AMEX gift card on the spot!

See the full contest rules for details, and get ready for one #AppyDF.


AppExchange Sessions


With over 20 AppExchange sessions ranging from 10 Free AppExchange Apps for a Big Pay Off to Stump the AppExchange Experts, there are topics for everyone. Check out the sessions and search for AppExchange or find it under the Product menu. Sessions will share:


  • How to find and use apps from AppExchange to enhance your current business processes

  • How other Trailblazers are successfully using apps to transform their business and learn how to replicate that experience

  • How to use apps to build your Dream Org

  • All of the cool apps you've never heard of


Win AppExchange Prizes


If you love a challenge (and prizes) then you’ll love the AppExchange Challenge at Dreamforce. While details are still being finalized, it includes completing 3 of 5 eligible stops, such as the AppExchange Den, sessions and much more. Your reward is a brand new Appy plush doll! Must be present to win. While supplies last. Stay tuned for details.


Meet Our Partners


Another awesome Appy swag opportunity is brought to you by our partners in the Expo Hall. Go find a limited-edition Appy bobble head at one of these partner booths.


Startup Valley


Looking for more inspiration? Come chat with 27+ startups that are pushing the boundaries and innovating in our ecosystem. You’ll:

  • Learn how to build the next generation of apps on the Salesforce Platform

  • Leverage the power of Einstein and the AppExchange to make apps more intelligent and grow your business

  • See startups demo their products, talk about projects and how they work with Salesforce


AppExchange Keynote


Together, over the past decade, we've made AppExchange the #1 business app store where customers can find the apps, components and more to extend their CRM. With over 83% of Salesforce customers using AppExchange apps, the AppExchange has become the destination for developers to build their technology in the cloud.

If you’re interested in building an AppExchange app, join this keynote to learn about the latest trends and new technology, AppExchange updates, and go-to-market opportunities in the $389B Salesforce Economy.


There’s more to come from AppExchange, so stay tuned by joining the conversation at #AppyDF on Twitter.