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Dreamforce 2017 is just a few short weeks away, and did you know that it’s the largest gathering of service professionals in the world? You’ll meet top leaders in the industry, and I couldn’t be more excited to give you a taste of just some of the things you’ll see and experience this year.

I’ve hand-picked the top venues and events that every Trailblazer should visit. And don’t forget to join me for the Service Cloud keynote to find out what’s next for customer service, and how it will be the next driver to help your brand grow and thrive.

See how the future of service is built on the world’s #1 customer service platform.

This year, Service Cloud will offer more learning opportunities at Dreamforce than ever before. With sessions, workshops, product demonstrations, and one-to-one business assessments, you’ll discover whole new ways to boost customer satisfaction and grow your brand with connected service.

Check out these top five must-see Dreamforce experiences with Service Cloud.

Mark your calendars. And note: Registration is filling up fast, so if you haven’t done so already, register now.

1. Service Cloud Keynote, Tuesday, November 7, 1:30 p.m. in Moscone North Hall D
“Deliver Customer Success with the #1 Service Platform” Tues. Nov. 7 at 1:30 p.m in Moscone North Hall D

Reserve your seat now, spaces are filling up quickly:

Join myself, my colleague Sarah Patterson, SVP of Product Marketing for Service Cloud, and Salesforce customers from Trailblazers KONE, Marriott, and Childfund, as they show you the future of intelligent service. You’ll see how to deliver more personalized customer experiences everywhere your customers are — and gain the next competitive advantage.


2. The Service Cloud Lodge at the San Francisco Marriott Marquis— Golden Gate Ballroom

It’s the place to be — to meet and mingle with service leaders and Salesforce experts — and get one-on-one guidance to extend the world’s #1 CRM platform across your organization. We’re featuring product sessions and hands-on demos, business assessments, and of course, fun. With new surprises every day, you’ll want to make it your Dreamforce home base.  

The Service Cloud Lodge at the Marriott is located at 780 Mission Street, just across from the Dream Valley.

3. Service Cloud Campground

Location: Moscone South

See Service products come to life in the campground! Customers can see robust demos of Service Cloud keynote technologies and product features, and spark excitement about how they can define their brand with service. In our mini theater, we'll go deep into Service Cloud Einstein, Customer Community, Field Service Lightning and LiveMessage.

4. Top Service Sessions


Amazing Customer Service: Turn Your Contact Center into a Profit Center

Customer service and experience expert Shep Hyken will discuss what customers really expect in a service experience and show you what technologies you need to build your brand by becoming a Trailblazer in customer care.

[Register now ]


Global Research: The Second Annual State of Service

Learn how customer service leaders worldwide are creating a new definition of the customer service experience from comprehensive cross-industry research gathered from more than 2,600 professionals.

[Register now]


Service Cloud Platform Roadmaps

In this three part series (Agent Experience, Customer Experience, and Field Service Lightning) covers the latest, greatest product updates and future feature enhancements for the Service Cloud platform.

Part 1: Service Cloud Platform Roadmap: The Agent Experience [Register now]

Part 2: Service Cloud Platform Roadmap: The Customer Experience [Register now]


Field Service Lightning Roadmap: The Future of On-Site Customer Experience

Join us to hear the exciting innovation we've got planned for Salesforce's fastest growing new product: Field Service Lightning.

[Register now]


Get your CFO Excited for Mobile Service

Join this session to learn firsthand how Salesforce customers use mobile customer service to drive their costs down and their customer satisfaction higher — and boost Net Promoter Scores.   

[Register now]


Service Cloud Einstein: AI to help shape the future of customer service

Explore how artificial intelligence (AI) and the latest conversational interfaces are quickly becoming the gold standard for customer service experiences.

[Register now]


Special Customer Featured Session:

Best Practice in Change Management: Service Transformation at Dell EMC

Hear firsthand how Dell EMC transformed its entire service enterprise and what company leaders learned about their customers and their business while doing it.

[Register now]


Evolve Your Community and Your Customer Experience

Hear from Woolworths Group, Australia's largest supermarket, on how they are transforming the customer experience in retail and is using Community Cloud to play a central role in that transformation. [Register now]


Panel: Transforming Service Beyond the Call Center with Field Service Lightning

Join this session to hear from Salesforce customers that are elevating the mobile workforce and customer experience on-site with Field Service Lightning. [Register now]


Lightning strikes Service! Get Ready for the Next Generation Service Cloud

See how Lightning will enable your company to deliver smarter, faster and more personalized service for every customer. [Register now]


How Hewlett Packard Enterprise Broke the Silos between Sales and Service

Learn best practices, and hear how Hewlett Packard Enterprise transformed their customer experience with a complete CRM solution. [Register now]



5. Dreamforce Help App

We’re taking the Dreamforce experience to the next level by integrating Service Cloud Snap-ins into the Dreamforce app for Android or iPhone. Get instant access to knowledge articles and FAQs, or get your Dreamforce questions answered in our Customer Experience Center via video, chat, phone, or email. 


6. Must-See for Service

Title: Become an innovator at the Industry Innovation Station  



The Industry Innovation Station is where Customer Service Trailblazers come to innovate at Dreamforce. Learn from leading Customer Service customers and brands across the Healthcare, Financial Service, Manufacturing, and Retail/Consumer Goods industries. Engage with these Customer Service Innovators through the Service Innovators Networking Sessions. Don't just learn from innovators, become an Innovator! Attend an Innovation Campfire Workshop and build a Service Cloud instance, and learn how it applies to your industry.



The Innovation Station is open daily 9:00 AM - 5:00 PM at the Hilton Union Square, Grand Ballroom A. 


We’ve got a jam-packed week with the world’s leading customer service professionals — learning, entertainment, and quality time with thought leaders and your peers. So, get registered, get your schedules ready, download your maps, and start bookmarking your sessions for the most amazing customer service event of the year: Dreamforce 2017.