First time at Dreamforce? Fifth time? Were you part of the initial group of a thousand or so Salesforce users who gathered in San Francisco in 2003 to kick off the first Dreamforce? No matter your level of experience with what’s become the learning event of the year, what attendees have consistently been able to expect from Dreamforce is a unique opportunity to get hands-on with both new and evolving products and see how they can revolutionize the way we do business.

Sellers Gotta Sell

Today’s salespeople need tools to address the complex and changing ecosystem of sales and solutions tailored to their specific needs and goals. Dreamforce attendees need not look any further than Sales Cloud to see the latest best practices and greatest technology available to make selling faster, smarter, and easier, and, like a kid with free run of an amusement park, get the incredible chance to play with them all and see how well they work in a Salesforce instance.

So what’s on deck for Sales Cloud at Dreamforce? Two themes are key this year: productivity and intelligence. No longer siloed, these two keys to selling smarter and more efficiently all live in the latest evolution of Lightning with artificial intelligence embedded into every step of the process. Whether you’re looking to get help with lead-to-cash, to build stronger partnerships, or to shorten your sales cycles, Sales Cloud has an answer and a product for everyone. The hundreds of new tools available can tackle your toughest sales challenges – all in one integrated platform.

Salespeople want to sell. Any obstacle that stands between a sales rep and a closed deal means lost time and lost revenue. With intelligence baked into the customizable Lightning sales console, you can build sales applications that speak to the way your organization sells. The time spent on sales busy work is transformed into time spent selling, thanks to Einstein High Velocity Sales Cloud.

Your New Toolkit

Imagine being able to build richer relationships with and more impactful experiences for customers. Now open your eyes and take a look at the new Sales Cloud Einstein and the flock of features at your fingertips. With the power of AI, leads – and the leads most likely to convert – are served up and prioritized with Einstein Lead Scoring, while Einstein Opportunity Insights provides details on customer sentiment, competitor involvement, and overall prospect engagement. By connecting your email and calendar to Salesforce Inbox, Einstein Activity Capture makes manual data entry a thing of the past, capturing all your prospect interactions – not to mention providing single-click email response and meeting scheduling.

Ready to pick up the phone? Lightening Dialer allows you to click-to-call, letting you move through your call list as fast as your fingers can fly. And Salesforce Engage alerts you to the best times to reach prospects (aka future customers). As you move toward closing the deal, Salesforce CPQ reduces deal friction by helping you automate quotes, accelerating the sign-on-the-dotted line process. Once the deal is done, Einstein Account Insights provides a dynamic interaction on your accounts page, keeping you in the know with the latest related news, M&A activity, and company expansion.

For indirect sales teams, Sales Cloud PRM accelerates revenue by packaging channel sales best practice in a turnkey app providing a 360-degree view of your partners, delivering the right information to the right partner, and creating a cohesive digital experience for your end customers. And with Pardot, you can fill your pipeline by building campaigns on a visual canvas, map out and personalize every touch point, and nurture leads until sales-ready. Gone are the days when you'd spend hours on data entry, as Einstein Activity Capture automatically syncs every email and event to Salesforce, and Inbox eliminates the hassles of meeting scheduling, allowing you to focus on what matters most – your customers.

Innovation on Display

All this innovation is available for you to test, try, and fall in love with at both the Sales Lodge located in the Marriott Marquis. There, experts will guide you through the new releases and let you see how it will work in a Salesforce instance.

The “experts” on hand aren’t limited to members of the Salesforce Ohana though. One of the most remarkable aspects of Dreamforce is your ability to meet and learn from users just like yourself, with similar goals and similar pain points, who’ve “been there, done that” and achieved success. You’ll want to mark your calendars for the Sales Cloud keynote, where you will not only see our awesome new features being demonstrated, you’ll also get a shot of sales-based adrenaline as customers discuss their success using our extraordinary platform.  

After the keynote, there’s no better place to get the insights, tips, and inspiration for sales superstardom than the Quotable Sales Summit. Part of your Dreamforce ticket and now in its third year, this event-within-an-event takes place November 6 and 7 and features sessions led by industry and sales leaders, who share information tailored to the sales experience. When the Dreamforce Agenda Builder goes live next month, be sure to reserve your seat.


Learn more on The Road to Dreamforce ‘17 with Sara Varni, SVP, Product Marketing Sales Cloud, and Adam Blitzer, EVP & GM, Sales Cloud: