Navigating the complex eCommerce landscape can be daunting for B2B enterprises looking to digitally transform their business. However, it’s an investment that can’t be overlooked. Digital commerce will enable up to 27 percent of all B2B sales by 2020. The key to capitalizing on this enormous market opportunity is understanding the commerce platform landscape and identifying the right solution for you.
When it comes to choosing a platform, some businesses struggle between the decision to buy a system built specifically for B2B commerce (purpose-built) or custom build an application.
Building a custom solution to address one specific commerce need may seem like the quickest and more cost-effective approach. But these custom-builds are often hard to mature and costly to maintain as time progresses. A purpose-built solution, on the other hand, offers:
When you look to begin your digital transformation, it’s important to look beyond your present needs. While a custom-built solution may seem appealing, it often isn’t built with the future in mind. A purpose-built solution, such as CloudCraze, allows you to begin generating revenue quickly while still offering the flexibility and scalability to meet any future industry or customer demands.
CloudCraze is the only purpose-built B2B commerce solution native to Salesforce. It allows businesses to deliver powerful B2B commerce experiences to customers on the most trusted cloud platform – Salesforce.
For more information on the buy vs. build dilemma, download our latest whitepaper, Buy or Build: The B2B Commerce Roadmap, today.