You know the feeling: that “night-before-the-first-day-of-school,” “can’t sleep” sense of childlike excitement? With Dreamforce just around the corner, we are all about it. Soon, the smartest minds in marketing will converge in San Francisco to learn with — and from — fellow Trailblazers. We can’t wait for you to see what we have planned.

With so many exciting things taking place at Dreamforce, it’s safe to say the learning opportunities are vast. That’s why we’ve created a must-see list of the top five experiences marketers should have on their radar:

 

1. Attend the B2C Marketing Keynote.

 

Join us on Tuesday, November 7, from 3:30–4:20 in Moscone North for the first-ever B2C Marketing Keynote at Dreamforce. Learn how transformations in data, mobile, and social are impacting the way consumers engage with brands. Hear how companies like Sierra Club, Fidelity Investments, and Hotels.com are responding to those trends by transforming consumer engagement across every brand touchpoint — from marketing to sales, commerce, and service. Be inspired, hear customer success stories, and get insights to deepen your customer relationships with consumer engagement at scale.


Take a look at the Keynote details page for more.

 

2. Learn from your fellow Trailblazers at 125+ marketing breakout sessions.

 

Whether you’re focused on customer acquisition, onboarding campaigns, building advocacy with cross-channel engagement at scale, or all of the above, there’s a session for you. Join Trailblazers — from companies including Morgan Stanley, Kohl’s, Roche, Pandora, T-Mobile, FedEx, and many more — as they share innovations that will change the way you think about marketing. Keep those creative juices flowing by choosing from an array of panel-style sessions, fireside chats, hands-on workshops, brainstorms, and more.

Here are some of the top sessions to look out for:


Check out the
full list of sessions to start planning your Dreamforce journey.

 

3. Connect at the Marketing, Commerce, and Retail Lodge.

 

Our brand new Marketing and Commerce Lodge brings together marketers across every industry — in one place. Get outfitted for your personal journey through Dreamforce at our one-stop shop for one-on-one learning: Attend hands-on workshops to help you get to know Salesforce marketing products, visit the Elevation Experts station to receive personalized support, and mingle with the best and brightest marketing minds in a dedicated space for learning, relaxing, and recharging.

Learn more about what Dreamforce has
planned for marketers.

 

4. Interact with product experts in the Campground.

 

Interested in AI, but not totally sure how and when to leverage its power? Planning on enriching your consumer journeys through Salesforce DMP? Whether you’re looking to uplevel your marketing game with dynamic, data-driven email marketing, or build consumer loyalty through community marketing, the Customer Success Expo in the Campground is your home base. At the Customer Success Expo, you’ll have the opportunity to test-drive the latest Salesforce products and features for marketers. Meet product experts and get to know Salesforce partners offering innovative ways to help you transform your marketing.

Interested? Dig into more
Customer Success Expo details.

 

5. Get inspired by some of the brightest, most innovative people on the planet.

 

No Dreamforce would be complete without an all-star roster of guest speakers to get you inspired to be your best. This year will be no different: Attendees will hear from brilliant minds like Michelle Obama, Ashton Kutcher, Salesforce Chairman and CEO Marc Benioff, Girl Scouts of the USA CEO Sylvia Acevedo, NBC’s Today correspondent Jenna Hagar, and Barbara Pierce Bush, Co-Founder and President of the Global Health Corps.

Attending any one of these experiences will help you uplevel your marketing game– but attend all of them, and you could win yourself some pretty cool SWAG! Complete the Marketing Cloud Challenge by badging-in at the B2C Marketing Keynote, the Campground, and the Marketing, Retail, and Commerce Lodge for your chance to win exclusive Dreamforce gear.

What are you waiting for? Registered attendees can start bookmarking their sessions now. Get ready for the best Dreamforce for marketers yet –we can’t wait to see you there!

 

Learn more on The Road to Dreamforce video and podcast: