Short form digital messaging not only fuels eCommerce and mCommerce – the main drivers of retail growth – it also facilitates in-store shopping. In fact, nearly 34% of shoppers said that they researched a product online while in a physical store in the latest Salesforce Connected Shopper report. Looking back at the last holiday season’s Push, SMS & Email promotions yields a great checklist for Holiday 2017. Start now to build your well-oiled holiday mobile marketing machine.
While email and website will be the most powerful drivers, pull out all the stops in order to get to critical mass, like leveraging social media, signage, direct mail, packaging, and friend-get-a-friend tactics to drive acquisition.
Is there a key element you are missing for current subscribers? Consider a progressive profiling campaign: “Help us tailor our offers to your local store. Please reply with your ZIP code.” Keep in mind that nearly 45% of shoppers in the latest Salesforce Connected Shopper report said that it would help their shopping journey if the physical store knew about their online research to have a better experience.
There you have it – 17 tips for 2017 holiday mobile messaging. Best wishes for a successful retail holiday season, aided by the most personal, most powerful in-box in the world.