Dreamforce ‘17 is going to be the most inspiring event of year. Companies of all sizes can look forward to a fun-filled week of innovation, ideas, incredible speakers, resources and knowledge to gear up their business for growth.

With 2,700+ sessions, hundreds of activities and events, and many exciting announcements, we wanted to provide SMBs with the essentials of getting the most out of Dreamforce with this cheat sheet of the top 7 must-attend experiences.


1. Gear up for growth at the Small Business Essentials Keynote

Tuesday, November 7th, 11:30 a.m. - 12:30 p.m.

Moscone West, Level 3

This is the must-attend keynote for all growing businesses. We’re sharing the latest innovations to help you find, win, and keep more customers. Join us to hear from top executives at inspiring companies Stella & Dot and Code.org as they showcase how they're leveraging the latest technologies from Salesforce, like Einstein and Lightning, to transform their business operations and customers' lives. Be sure to bookmark it first in your agenda!


2. Find your home base at Dreamforce at the Small Business Essentials Lodge

Marriott Marquis, Lower Level

Book a free business consultation for full conference attendees

Step into the Small Business Essentials Lodge at the Marriott Marquis and get ready to embark on your customer success journey. Salesforce Rangers and trail maps will direct you to a variety of learning opportunities, from inspiring theater sessions, a demo jam to free 20-minute business consultations with a growth expert (pre-book here). In between these sessions, grab a coffee and network with other Trailblazers, or jump into a fun activity like fishing (for swag) or taking photos for our photo mosaic!


3. Learn from the pros at all-star SMB sessions

This year we have more than 100 sessions dedicated to small business topics at Dreamforce! Whether you’re interested in improving your sales, marketing, or service processes, or simply want to hear stories of inspiring entrepreneurs and leaders, we’ve made sure there’s a session for everyone. Here are some of our top picks:

Grow Faster with AI: Best Practices that are Anything but Artificial

AI is all the rage these days, but what does it really mean for your growing business? Join Tony Rodoni, EVP SMB Commercial Sales & Market Readiness, as he challenges your expectations and sheds light on the reality of AI, breaking down the technology, highlighting customer success, and sharing how Salesforce uses intelligence to run its business.  Bookmark it!

Coast to Coast with Mark Cuban: Tips for Success from Founders Across the US

Silicon Valley may seem to get all the headlines, but the spirit of entrepreneurship is strong all across North America. In this session, successful entrepreneurs from across the land will share how the challenge of entrepreneurship varies, is similar—and how they've succeeded. Bookmark it!

3 Ways Sales Leaders Can Align Go-To-Market and Sales Strategy to Grow the Business

In today’s selling environment, sales teams have to be incredible relationship builders and understand the influx of data that’s now available to make better decisions. A strong alignment between the sales team and sales strategy can bridge this gap and ensure actionable insights are always within reach. Learn how to create an effective partnership between sales and strategy, empower sales teams to crush their quotas, and scale as your company grows. Bookmark it!

4 Trends High Performing Customer Service Teams are Embracing

Service is the new sales, and you have to keep your customers happy if you want to rise to the top of the competition. Join Dan Ross, Salesforce's SVP of Commercial Sales, Small Business, as he discusses the 4 killer trends that high-performing service teams are embracing to bring in the revenue and create repeat business. Bookmark it!

The Marketing & Sales Merge: How to Collaborate & Grow

True or False: Small and medium sized customers can't use the same best practices as larger corporations? FALSE! Join our SMB Salesforce leaders and Steve Loughlin, Founder of RelateIQ and Partner at Accel Partners, as they walk you through how customers of all sizes can leverage today's technology to develop and boost your sales by having Sales and Marketing work better together. Bookmark it!

Female Leaders: Secrets to Building and Sustaining a Successful Startup

What are the secrets to building a successful startup in the most competitive place in the world? Join our powerhouse of female startup leaders from PagerDuty, Speck, and Twilio who have grown and bred their companies in the heart of the Silicon Valley. They'll share advice for entrepreneurs looking to reach that next stage of growth and the technology and tools that helped them scale. Bookmark it!

Customer Growth Strategies for SMB Success in 2018

Research shows that SMB CEOs believe that the climate for growth is strong. Join Joe Galvin, Chief Research Officer of Vistage, as he shares new research on customer growth strategies implemented by SMB CEOs as well as the resources, including leadership and technologies, they leverage to achieve their goals. You’ll also hear first-hand from Salesforce customers as they share their success stories for finding, winning, and keeping customers. Bookmark it!


4. Find the Right Partners for Growth at Small Business Essentials Station

MoAD, 685 Mission Street

Monday - Wednesday, 8 a.m. - 5 p.m.

We want to help SMBs at every step, so we’ve partnered with other best-in-breed companies to support your growth. From Monday through Wednesday, visit the Small Business Essentials Station at the MoAD (685 Mission St) to discover helpful brands and get hands on with different solutions. The Small Business Essentials Station is open to everyone, so bring along your fellow trailblazers.


5. See the latest startup innovations at Dreampitch

Watch a few of the most innovative startups pitch their ideas and visions to a panel of celebrity judges. This is the 2nd year in a row Dreampitch is happening at Dreamforce, and it’s become one of our favorite Dreamforce traditions. Get inspired by your fellow startups and small businesses as they step up to the plate and present their ideas on the Dreamforce stage




6. Get hands-on at the Dreamforce Campground

If you’re making your way through the Campground in Moscone South, be sure to stop by at the Small Business Essentials Workshops tent to get hands-on with Salesforce. The Campground is a combination of all our favorite things happening at Dreamforce. Customers, partners, and experts are all under one roof helping each other learn how to get the most out of Salesforce solutions. Whether you’re in the sales, service, marketing, or the IT industry, you can watch a demo or discuss all the latest industry solutions and insights at the Campground.


7. Join the party with Pardot

Our friends at Pardot definitely know how to throw down a party! This year, they’re partnering up with Sales Cloud & CPQ to take the Pardot party to the next level. Kick off your Dreamforce at their Welcome Party on Monday night. Join the festivities with a special surprise musical guest. Stay tuned to find out who’ll be rocking the crowd.


We want Dreamforce to inspire you and gear up your business for growth. And while it’s certainly the place for innovation and ideas, it’s also the place where we want you to have fun! So relax, grab some swag, and get ready for a Dreamforce experience you’ll never forget. 

Want even more SMB tips? Hear from Marie Rosecrans, SVP of SMB Marketing at Salesforce, and get her top tips for how small and medium sized business attendees can get the most out of Dreamforce. Listen to the full podcast here.

Salesforce can help you find customers, win their businesses, and keep them happy so you can grow your business faster than ever. Learn more about our small business CRM solutions or follow us on twitter @SalesforceSMB and join the conversation with #SalesforceGROW.