Over the last few years the telecom market has experienced a drastic shift in how it needs to operate. Communications Service Providers (CSP's) are facing fierce competition from their legacy carrier rivals and from new over-the-top entrants that have established loyal customers bases. However, the biggest hurdles to overcome come from within. Traditional operations have led to a major disconnect between marketing and the sales channels. Data is siloed, causing marketing programs to lack intelligent and personalized acquisition strategies, and sales has poor follow up on new leads. To win, CSP's need to revolutionize their customer acquisition strategy and lead management process. Here are three key ways CSP's can build a customer-centric foundation to convert more leads and keep them ahead ahead of the competition.
Salesforce has a solution to help CSP's unify the prospect journey. Trailblazers like T-Mobile have deployed it to supercharge lead generation, prospect conversion, and create a seamless conversation with their customer. They were able to turn their brand into their only channel and you can too. Visit salesforce.com/communications to see more!