On March 19th - 22nd, 40,000 people will descend on the Mandalay Bay in Las Vegas for IBM’s annual Think conference to debate, discuss and learn about the future of AI, cloud and IT.
We’re excited to join in the discussion as a premier sponsor of the event. We’ll be talking about the exciting partnership between Salesforce and IBM, and how joint solutions help customers leverage the power of AI to make smarter, more productive decisions, faster than ever before.
Salesforce and IBM are transforming AI in the enterprise by bringing together IBM Watson, the leading AI platform for business, and Salesforce Einstein, AI that powers the world’s #1 CRM, to enable an entirely new level of intelligent customer engagement across sales, service, marketing, productivity, commerce and more. With Salesforce and IBM, Trailblazers are empowered to create new smarter, more personalized and predictive customer experiences.
With over 57% of IT leaders saying that AI will have a transformational or substantial impact on their companies by 2020 (Second Annual “State of IT” report), the successful deployment of AI within business is unsurprisingly a key topic of discussion amongst business executives over the four days.
Marco Casalaina, VP of Product Management of Salesforce Einstein will be delivering a presentation on how the Salesforce/IBM partnership drives customer success at IBM Think. He will focus that presentation on one crucial element of the successful deployment of AI within a business - human intuition.
Why is intuition such a crucial component of an AI-powered world?
Well, as Marco himself pointed out in a recent article in Forbes:
“If you’re in sales, the future may well lay in predictive lead scoring. To determine the best prospects, an [AI] takes all the available data — patterns in previous sales interactions, keywords in emails — and extrapolates a list of who’s most likely to buy in the near future. These leads are scored and presented to the sales rep.
But that rep has to be able to parse that information, to see what elements led to those conclusions. How can you trust a list of names if you don’t know how it was put together?
Transparency, in other words, is paramount.
When the user understands how an algorithm arrives at an answer, that user can apply it most effectively. Say your list of prospects is the combination of 1) how recently the prospect called plus 2) the number of emails exchanged weighed against 3) how many other previous prospects have bought in these circumstances. That knowledge allows you to reach out with a fuller grasp of the prospect’s circumstances. Your (very human) sales instincts can be brought to bear in the best possible way.
If you’re attending IBM Think and would like to discover more about the huge impact of artificial intelligence on business, then make sure to check out two Salesforce activities at the event:
We’re looking forward to meeting you at IBM Think on March 19th!